Flywheel - floating 'O' 1 Flywheel - floating 'O' 2 Flywheel - floating 'O' 3

Our Team

X

Delivering on business priorities and timelines is paramount for Flywheel. We’ve assembled a strong and experienced team, and established a culture and process that enables us to consistently deliver quality to our clients. We are committed to an efficient and flexible work-flow, and will work with your team to meet its specific needs.

 

Principals

  • Scott Snowden
    Scott Snowden
  • Barb Woolley
    Barb Woolley
  • Oliver Moorhouse
    Oliver Moorhouse
  • Dominic Ayre
    Dominic Ayre
  • Nicholas Griffin
    Nicholas Griffin
  • Shane Davis
    Shane Davis
  • Marc Baron
    Marc Baron
  • flywheel.gord
    Gord Woolley
  • flywheel.bob
    Bob Hambly
 
 
 
  • Scott Snowden

    Scott Snowden

    Business & Technology Strategy

    Our world is evolving quickly and companies who are able to take advantage of well designed technology will lead the way. Scott brings a keen sense of curiosity and determination to all new business problems. Scott's passion is creatively engineering new ways for clients to standout. To do that, you need to ask the right questions and take time to understand the context of each client's position in the market. This business-first approach has given clients like SNAP Financial a strong competitive advantage. Clients like Quadrangle Architects and the Prospector's & Developer's Association of Canada have been able to implement web strategies to streamline their operations and improve communications.
  • Barb Woolley

    Barb Woolley

    Creative Strategy

    Design is just as much about good aesthetic as it is about how we all interact with each other and with our surroundings. All of the business planning in the world can't help you if the feeling isn't right. When you have Barb on your side, you have design on your side.  Barb brings an inherent sense of style and purpose to everything that happens at Flywheel.  With extensive, award winning client experience ranging from retail to not-for-profit and professional services it is no wonder that Barb is often called on to adjudicate design competitions. 

  • Oliver Moorhouse

    Oliver Moorhouse

    Business & Marketing Strategy

    A good growth strategy sets the foundation, but when you deliver a good strategy with well-designed technology you drive growth.  With a sharp focus on results and a practical approach, Oliver helps clients leverage technology to craft the right marketing and business strategy to be able to thrive in a fast-paced world. With experience creating consumer and business-to-business technology for companies such as Rogers Communications, Novo Nordisk, and Helm, to name a few, Oliver brings his business expertise and marketing savvy to help clients achieve results.

  • Dominic Ayre

    Dominic Ayre

    Design

    Dominic’s focus is on high-level strategic initiatives with entrepreneurial-spirited companies. Dominic has worked in Toronto as a graphic designer for more than 20 years. He oversees creative work for clients such as the Prospectors & Developers Association of Canada, Barrymore Furniture, Timbercreek Asset Management and Quadrangle Architects. Currently on faculty at OCAD University, Dom is an enthusiastic mentor to new designers and is well known within the design community for his expertise in typography, digital platforms and design trends.

  • Nicholas Griffin

    Nicholas Griffin

    Business Development

    As a consummate client advocate, Nick looks to maximize the value and satisfaction delivered with every project produced by Flywheel Strategic. Nick has an inherent capability to see a situation for what it is and clearly articulate technical details in a straightforward manner. Nick believes in a high-touch, responsive approach to ensure you make an informed decision when starting the next project that will elevate your brand.
  • Shane Davis

    Shane Davis

    Marketing

    Shane will bring a focused energy and enthusiasm to help you grow a community of loyal, engaged customers.  Amazing ideas become valuable campaigns when we are able to support them with analytics and our expert insight.  Shane will help measure and increase the impact of your marketing initiatives so you can build revenue further through social media, online engagement and unique digital campaigns.  Just ask our client Butterball Farms - they can testify to the value of a well executed marketing strategy by Shane's team.

  • Marc Baron

    Marc Baron

    Technology

    Anything is possible. That’s why start-ups, entrepreneurs and enterprise businesses come to Flywheel with brand new business ideas. Balancing the invention of trend setting technology and the adoption of existing platforms requires instincts and experience.  As the head of the technical team at Flywheel Strategic, Marc is the guy you want guiding that development. With an extensive range of technical experience and a degree in Electrical and Computer Engineering from Queen’s University, Marc is consistently implementing innovative and elegant ways to solve technical challenges. 
  • flywheel.gord

    Gord Woolley

    Design

    Gord combines a facility for design with a head for business. Gord has been instrumental in the design, development and management of a number of major branding programs including Timbercreek Asset Management. He has been involved in all facets of design including logotypes, websites, magazines, brand collateral, reports and packaging. Gord’s ability to logically and systematically deal with complexity, his ease with spreadsheets, and his exceptional organizational skills have been invaluable to our team.

  • flywheel.bob

    Bob Hambly

    Bob’s curious mind and knack for personal service set the tone for the team at Flywheel Strategic. Bob ensures all projects are developed and executed with a strategic eye, fresh perspective and meticulous craftsmanship. Bob also directs all brand development projects for Flywheel, working with clients such as Quadrangle Architects. He is a sought-after lecturer and speaker – recent engagements include delivering the keynote addresses at the SUNYCUAD Conference in Rochester, New York and at the University and College Designers Association (UCDA) in Phoenix, Arizona. Bob is Vice-President of Communications for the Association of Registered Graphic Designers (RGD) and is also on their Board of Directors.

  • Scott Snowden

    Scott Snowden
  • Barb Woolley

    Barb Woolley
  • Oliver Moorhouse

    Oliver Moorhouse
  • Dominic Ayre

    Dominic Ayre
  • Nicholas Griffin

    Nicholas Griffin
  • Shane Davis

    Shane Davis
  • Marc Baron

    Marc Baron
  • flywheel.gord

    Gord Woolley
  • flywheel.bob

    Bob Hambly
Our Team

What We Do

Digital Marketing

 

 

Flywheel delivers the ideas, the strategy and the execution for all your social and digital marketing needs.

Our team is full-service and capable of handing all marketing engagement activities such as:

  • Content Creation
  • Content Management
  • Social Media Management & Measurement
  • Email Design & Deployment
  • Social Advertising
  • Google Advertising
  • Social Customer Service
  • and more...

Products and services are nothing without a properly engaged community, let us show you how we can create the kind of strategies and tactics to increase sales and brand awareness. .
 

Integrated Approach

Integrating your marketing approach across all platforms is fundamental. Social, digital, and traditional—they must flow together organically to ensure a complete and successful marketing package.

 

Concrobium Product Picture
 

Concrobium

What started with a small project to promote a specific Concrobium video, Flywheel has gone onto managing all content creation for Concrobium including social content and video production for Facebook, Twitter, Instagram, blogging, influencer research and negotiation.

Social Content and Blogging

With the concentrated effort from these marketing activities, engagement statistics and web traffic have increased each month.  Concrobium is able to showcase their 101 uses and push out to new potential customers with new applications being showcased regularly. 

Mold Stain Eraser – You Tube Video Promotion

With zero paid advertising Flywheel was able to help influence 900 people through Twitter and Facebook to click on the product video over a 30 day time period. Engagement levels on both platforms increased significantly, as evidenced through comments, customer engagement and product inquiries.
 

Flywheel Provides

  • Content Creation, Content Management - Blogs, Social Posts, Videos
  • Social Media - Platform Management
  • Social Advertising
  • Site Management
  • Influencer Marketing
  • Reputation Management and Social Customer Service

Practical, Not Theoretical

Flywheel Strategic is about execution and results. We are practical and strive for real-world success. Our ideas are driven by your need and means.
 

 

Ready to Start Your Campaign?

 
 
Butterball Farms
 

Butterball Farms - Family of Companies

Flywheel Strategic helped Butterball Farms and its sister companies, Stirling Creamery and Creakside Creamery with all their digital and in-field marketing activities:

  • Idea Generation
  • Content Creation
  • Social Posting on Facebook, Twitter, Instagram and Pintrest
  • Social Advertising
  • In-field Management and Sampling

We help Butterball Farms in all facets of their marketing strategy. Here are just some of the campaigns and special projects we have done:

  • The Churn84 Butter Bike
  • Butter Up Your Coffee Campaign
  • BBQ Loves Butter Campaign
  • CNE Butter Sculpture Campaign

Flywheel Strategic Provides

  • Campaign Concept and Execution Plan
  • Content Management
  • Social Media Platform Management
  • In-Store Campaign Execution
  • Material sourcing and staff training

Extension Of Your Company

Flywheel Strategic is your marketing department. We work with you and your team to develop new ideas and take fresh approaches. We are not afraid of hard work and will do what it takes to elevate your brand and your company.



Ready to Start Your Campaign?

 

Your Digital Marketing Platform

 

Ready To Grow

Sitefinity provides a unified marketing command center that enables marketers to drive growth by understanding, and optimizing every customer's journey.

 

 
Predictive
Personalization

Enables you to target the right people with the right message in real time, and create a sustainable strategy to build one-on-one, personalized conversations that delight and convert net-new customers.

 

predictive-personalization

 
Audience
Segmentation

The segmentation capabilities of the Digital Experience Cloud look at behavioural patterns and single out the most promising leads. Enabling you to create targeted activities that yield the optimal increase in business KPIs.

 

segmentations

 
Marketing
Attribution

Marketing attribution is analysis on top of data such as clicks, views and opens.  Not only do you learn how many hits your campaign received, but which campaign makes your visitors more likely to convert.

 

marketing-attribution