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As digital marketers, the Sitefinity Digital Experience Cloud (DEC) is our go-to tool to help clients develop a deeper understanding of how their marketing strategy and bottom-line results measure up.
The highlight of the DEC is that it combines everything worth knowing about customer segmentation, conversions, leads (and more!) in a digestible, easy to navigate platform. To provide an introduction into the world of the DEC, our latest webinar with Sitefinity discusses how it has helped the Flywheel team make sense of key business results and audiences.
The webinar also touches on the following topics.
The importance of turning anonymous visitors to known contacts
Personas and why you need to know your audience
Conversions and touchpoints
Lead scoring and journey timelines