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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Rob Manne of Inflectiv and Patrick Heffron of StickerYou presenting at the Digital Momentum Summit

    The CFO's Case for Better Customer Service

    • Strategy
    Tim Kraft Director of GTM

    Discover how StickerYou CFO Patrick Heffron is transforming customer service into a strategic business function by utilizing CRM data, AI, and customer insights to improve service quality, operational visibility, and ecommerce growth. Read More

  • Mike Marolda from Progress Agentic RAG presenting at the Digital Momentum Summit

    Better Retrieval Is Becoming the Enterprise AI Advantage

    Tim Kraft Director of GTM

    At the Digital Momentum Summit, Mike Marolda of Progress Agentic RAG discussed why enterprise AI success depends on giving AI access to trusted, governed knowledge. Read More

  • Derek Johnson and Kendra Johnson talk about modernizing a legacy business with artificial intelligence

    How Welke Is Using AI to Empower People, Not Replace Them

    Tim Kraft Director of GTM

    At Flywheel Strategic's Digital Momentum Summit, Derek Johnson of Welke shared how a 40 year family business is using AI to modernize operations without sacrificing trust, culture, or people. Read More

  • the logo for progress agentic rag

    AI Experiences: How Progress Agentic RAG Is Bridging the Trust Gap

    Tim Kraft Director of GTM

    A breakdown of how RAG systems help reduce AI hallucinations, improve contextual accuracy, and redefine enterprise search and discovery at scale. Read More

  • Strategic Storytelling in the Age of AI: From Clarity to Connection

    • Content
    Scott Snowden Business & Technology Strategy

    Stephania Varalli’s insights on strategic storytelling met Flywheel’s perspective on AI-driven experiences at MartechNEXT 2025, revealing how clarity, empathy, and intelligence combine to create more meaningful digital connections. Read More

  • AI Optimization and SEO: The Same, but Different

    • Content
    Scott Snowden Business & Technology Strategy

    AI optimization and SEO share the same foundation—creating relevant, thoughtful content—but differ in how success is measured. Flywheel explains how the focus now shifts from reach to resonance. Read More

  • LLM vs. RAG: Choosing the Right AI Architecture for Business Impact

    Scott Snowden Business & Technology Strategy

    Discover the key differences between LLM and RAG—and how Flywheel architects AI solutions that balance creativity with trusted business context. Read More

  • Leaders who win won

    Znode Grow 2025: AI Takes Center Stage

    Scott Snowden Business & Technology Strategy

    AI took the spotlight at Znode Grow with the launch of Nelli, a new platform built to unlock commerce data for agent-driven ecosystems. Read More

  • Flag at the top of a staircase with a person advancing step by step.

    Building an AI Roadmap: Strategic and Agile by Design

    Scott Snowden Business & Technology Strategy

    Learn how to build an AI roadmap that combines long-term ambition with agility — keeping your team aligned, adaptable, and moving confidently step by step toward meaningful progress. Read More

  • Graphic of a river with stones laid out to help you cross

    Starting an AI Project with Flywheel

    Scott Snowden Business & Technology Strategy

    Explore how Flywheel helps organizations start AI projects the right way — from workshops and pilots to full-scale implementations — with an approach that’s practical, flexible, and aligned to business goals. Read More

  • Business Executives at a collaborative workshop

    AI Workshops for Leadership Teams

    Scott Snowden Business & Technology Strategy

    Empower your leadership team with clarity on AI, uncover real opportunities, and leave with an actionable roadmap for your AI journey. Collaborative workshops designed to build confidence and strategic momentum. Read More

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Flywheel acknowledges the Indigenous Peoples of all the lands on which we live and work today. While we meet and collaborate across digital platforms, we recognize the importance of the lands we each call home. We do this to reaffirm our commitment and responsibility to improving relationships between nations and to deepening our understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the ancestral and unceded territories of the Inuit, Métis, and First Nations peoples who have cared for this land for generations.
We invite reflection on the harms and mistakes of the past, and on how we can each, in our own way, move forward together in a spirit of reconciliation and collaboration.

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