Overview.

Case Study: Downing Street

downingstreet

Is there anywhere in the world Downing Street isn't known?

The short answer is yes—if you’re an innovative provider of niche property development and financing services. The Downing Street Group approached us for help showcasing their brand and extending its reach. As well as revamping a moribund website, we created and promoted digital content demonstrating their expertise for high-net-worth individuals seeking investment opportunities and mortgage brokers seeking project financing.

SERVICES

Design

  • User Interface Design
  • Marketing Materials
  • Event Collateral

Technology

  • Responsive Websites
  • Content Management
  • Accessibility

Content

  • Strategy & Planning
  • Community Management
  • Copywriting
  • Social Media Marketing
  • Overview
  • Gather
  • Shape
  • Build
  • Engage

Gather.

Recognizing gaps.
We began with a series of in-depth interviews with the firm’s partners and other key leaders. Our open-ended discussions identified the gaps between how Downing Street wanted to be perceived and how it was communicating. “The discovery process was the step we appreciated most,”Downing Street told us.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street website's hand drawn wireframe
Downing Street website's Information Architecture
Downing Street website's hand drawn wireframe, and Information Architecture

Shape.

Communicating in unison.
Getting the whole team on board meant listening. We built their unique insights into our proposals for better aligning communication practices and communication aspirations. The process was truly collaborative. “They’re good at receiving feedback and pivoting.”

 
  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street's website mockup
Downing Street Website mockups
cs-downing-shape

Build.

Making a name for themselves.
Downing Street needed to be part of the larger conversation, so our new website for them was only a start. We created a strong social media presence with digital ad campaigns, unique event sponsorships and a raft of postings addressing their projects and the thinking behind them.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street's Website displayed on mobile
Downing Street's website displayed on a tablet
Downing Street's Website displayed side by side on mobile and tablet

Engage.

Becoming a thought leader.
The real estate financing market not only has a better idea of what they do but regards them as a source of broader insights. A little more than a year in, people are following their story, commenting on their writing and calling them non-stop. “I’m amazed at how many people are following what we’re posting,” Downing Street told us.

 
  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Back to Top Arrow Up