The short answer is yes—if you’re an innovative provider of niche property development and financing services. The Downing Street Group approached us for help showcasing their brand and extending its reach. As well as revamping a moribund website, we created and promoted digital content demonstrating their expertise for high-net-worth individuals seeking investment opportunities and mortgage brokers seeking project financing.
We began with a series of in-depth interviews with the firm’s partners and other key leaders. Our open-ended discussions identified the gaps between how Downing Street wanted to be perceived and how it was communicating. “The discovery process was the step we appreciated most,”Downing Street told us.
Communicating in unison.
Getting the whole team on board meant listening. We built their unique insights into our proposals for better aligning communication practices and communication aspirations. The process was truly collaborative. “They’re good at receiving feedback and pivoting.”
Making a name for themselves.
Downing Street needed to be part of the larger conversation, so our new website for them was only a start. We created a strong social media presence with digital ad campaigns, unique event sponsorships and a raft of postings addressing their projects and the thinking behind them.
Becoming a thought leader.
The real estate financing market not only has a better idea of what they do but regards them as a source of broader insights. A little more than a year in, people are following their story, commenting on their writing and calling them non-stop. “I’m amazed at how many people are following what we’re posting,” Downing Street told us.