The short answer is Boston-based FCLTGlobal and the profile they were looking to establish. Shortly after their founding in 2016, this non-profit organization focused on advocating for long-term thinking in business management and investing sought out our help. They needed to build a strong internationalized brand that would promote the long term and itself stand the test of time.
We were starting from scratch.
FCLT was the creation of 5 widely recognized international companies but was itself largely unknown. Following a tight timeline, we had to understand their cause and their world—what the cultural sensitivities of their international audiences were and how to speak visually in a truly global corporate way.
It required thoughtful groundwork.
The founding members included high-profile CEOs who were accustomed to work of exceptional quality. Extensive desk research and client consultation were key to building consensus around a durable identity needing to project strength and stability.
From the beginning, what attracted them to us was our broad skill set,
and we deployed it fully to deliver omni-channel, integrated communications that resonated with a discerning global audience. They now have a toolkit for shaping their identity and getting their message out.
Raising their profile was the long and the short of it.
Within a month of our launch, they had been invited to participate in a White House panel and had been cited in The Economist.