About
Us

Think of us as a store of creative and intellectual energy or a deep reserve of skills encompassing diverse but complementary disciplines. When your business goals need to be brought into reach, we’re here for you to draw on. Not as your supplier but as a member of your team.

Concertedly
different

It’s our range and balance that set us apart. We favour no one capability. They’re all important to us—from the most technically concrete to the most conceptually abstract. Our strength is deploying them in concert to yield the most complete returns.

Meticulously
detailed

Even when we’re doing the little things, we always try to see the bigger picture. Thoughtfulness is our defining attribute. It’s how we make sure our solutions work for clients today and also tomorrow. It’s why so many of the clients who worked with us yesterday continue to work with us today.

Inversely
daring

If you never take risks, you’re bound to get the same results. We like to stand the issues on their head and give them a shake. You’d be amazed at what comes out.

Meet
our team

Flywheel runs on the combined energies of highly creative and experienced individual talents.

Brittany Trafford
Brittany Account Manager
Brittany Trafford

Brittany
Trafford

Account Manager

E-mail Brittany

Brittany has perfected the balance between sense of urgency and the patience to get the job done right. There are many details to track in any project and Brittany has both the organized mind to keep on top of it all and the communication skill to keep the whole team up-to-date. Brittany also has an in-depth knowledge of digital technologies to help assist clients with routine requests and more substantial challenges. Feel free to ask us about the accolades that Brittany has received from clients like Tourism Barrie.

Scott Snowden
Scott Business & Technology Strategy
Scott Snowden

Scott
Snowden

Business & Technology Strategy

E-mail Scott

Our world is evolving quickly and companies who are able to take advantage of well designed technology will lead the way. Scott brings a keen sense of curiosity and determination to all new business problems. Scott's passion is creatively engineering new ways for clients to stand out. To do that, you need to ask the right questions and take time to understand the context of each client's position in the market. This business-first approach has given clients like SNAP Financial a strong competitive advantage. Clients like Quadrangle Architects and the Prospector's & Developer's Association of Canada have also been able to implement web strategies to streamline their operations and improve communications.

Emily Skublics
Emily Account Manager
Emily Skublics

Emily
Skublics

Account Manager

E-mail Emily

Ask for an integrated digital marketing strategy and we’ll give you Emily. She balances account management with strategizing and creating content to provide a cohesive experience for every client. Clients know what overall outcome they want from their digital presence—Emily does the detail work to get them there. She manages all content marketing projects at Flywheel, working closely with clients like Ridley College and Canadian Club Toronto from research to implementation. Creating digital advertising strategies and campaigns that integrate SEO, social media, and site content are Emily's bread and butter.

Dominic Ayre
Dominic Design
Dominic Ayre

Dominic
Ayre

Dominic’s focus is on high-level strategic initiatives. Dominic has worked in Toronto as a graphic designer for more than 20 years. He oversees creative work for clients such as Quadrangle, Aecon and Harry Rosen. Currently on faculty at OCAD University, Dom is an enthusiastic mentor to new designers and is well known within the design community for his expertise in typography, digital platforms and design trends.

Shane Davis
Shane Content
Shane Davis

Shane
Davis

Content

E-mail Shane

Shane will bring a focused energy and enthusiasm to help you grow a community of loyal, engaged customers. Amazing ideas become  valuable campaigns when we are able to support them with analytics and our expert insight. Shane will help measure and increase the impact of your marketing initiatives so you can build revenue further through social media, online engagement and unique digital campaigns. Just ask our client Ski Snow Valley - they can testify to the value of a well-executed marketing strategy by Shane's team.

Mia E Lee
Mia Design & Frontend Development
Mia E Lee

Mia
Ellis-Lee

Design & Frontend Development

E-mail Mia

Mia is our digital jack of all trades. From frontend development and design to video editing and content creation, Mia's versatility and collaborative skills make her a critical team member. She leverages skills learned across industries in her past work experience, notably in television, graphic design, and photography. Clients like Environics Institute, Fortis Inc. and the Inuit Art Foundation have been able to launch engaging online user experiences with Mia's help.

Jessica Huynh
Jessica Digital Marketing Coordinator
Jessica Huynh

Jessica
Huynh

Digital Marketing Coordinator

E-mail Jessica

With a hard-working attitude and natural curiosity, Jessica is an integral part of the content marketing team. For clients across multiple industries, she creates actionable content and compelling social media campaigns as well as implementing digital advertising strategies. Clients like Ridley College and Parkdale Naturopath would agree Jessica is particularly skilled at undertaking competitor and industry research, writing content, running stellar SEM campaigns, and delivering on SEO recommendations.

Oliver Moorhouse
Oliver User Experience Strategy
Oliver Moorhouse

Oliver
Moorhouse

User Experience Strategy

E-mail Oliver

Form and function do not need to be a compromise. Oliver works to ensure that all systems look good and work well. He brings an inquisitive mind, a wealth of business experience and a history of keen user observation to all his solutions. Whether you’re trying to drive transactions with your consumers at the kitchen table or engage with executives in the boardroom, Oliver has what it takes to help you deliver an uncompromising, highly engaging experience. SNAP Financial, the Inuit Art Foundation and the University of Toronto can all attest to Oliver’s value.

team-placeholder-simple
Rob Communications Strategist
team-placeholder-simple

Rob
Manne

Communications Strategist

E-mail Rob

Clear communication is essential for all brands and organizations. Your message needs to connect and motivate your audience. Rob brings his vast experience with many national and global brands to the Flywheel team so that our clients can stand out. We all know how busy the world is and how fast information moves. Rob brings a proven approach and a strategic mindset that helps shape and target your story to be most effective. Clients like Rogers, IC/ES and Foresters Financial have built successful branding, PR, communications and in-market campaigns by following Rob's guidance.

Nicholas Griffin
Nick Business Development
Nicholas Griffin

Nick
Griffin

Business Development

E-mail Nick

As a consummate client advocate, Nick looks to maximize the value and satisfaction delivered with every project produced by Flywheel Strategic. Nick has an inherent capability to see a situation for what it is and clearly articulate technical details in a straightforward manner. Nick believes in a high-touch, responsive approach to ensure you make an informed decision when starting the next project that will elevate your brand.

Marc Baron
Marc Technology
Marc Baron

Marc
Baron

Technology

E-mail Marc

Anything is possible. That’s why start-ups, entrepreneurs and enterprise businesses come to Flywheel with brand new business ideas. Balancing the invention of trend setting technology and the adoption of existing platforms requires instincts and experience. As the head of the technical team at Flywheel Strategic, Marc is the guy you want guiding that development. With an extensive range of technical experience and a degree in Electrical and Computer Engineering from Queen’s University, Marc is consistently implementing innovative and elegant ways to solve technical challenges.

Amier Saleh
Amier Backend Developer
Amier Saleh

Amier
Saleh

Backend Developer

E-mail Amier

Amier is an essential part of ensuring that the underpinnings of the websites Flywheel builds are technically sound. He thrives on applying a notable technical acumen to the projects we work on. As a result of his backend work, clients such as McNally, Quadrangle, Rogers and SNAP Financial have been able to seamlessly reinvent themselves online and implement important new workflows that sit at the heart of their businesses. Whether working with a financial institution relying on secure and fast transactions or delivering for a marketing agency needing to reach millions of people with a comprehensive social media application, Amier provides the robust technical foundation so that businesses can rest assured that their mobile, web or backend applications will meet the demands placed on them.

Michael Mandarino
Michael Creative Developer
Michael Mandarino

Michael
Mandarino

Creative Developer

E-mail Michael
No compromise. That's a phrase that Michael works by. As a developer with a practiced talent for making good design come to life, Michael's skill has been an important success factor on projects for clients such as Quadrangle Architects and Paradigm Capital. It really does take a special attention to detail to make sure that your online presence works well across multiple devices and screen sizes. That same diligence is used by Michael when conducting accessibility reviews and modifications to ensure online content is available and consumable by as many people as possible.
Nidhi Agrawal
Nidhi Backend & Frontend Developer
Nidhi Agrawal

Nidhi
Agrawal

Backend & Frontend Developer

E-mail Nidhi

An instinct for quality is a trait that Nidhi is well known for. As a seasoned developer Nidhi has the broad understanding required to bridge the technical divide between front-end design aesthetics and back-end system logic. Being a well rounded developer also means having an high aptitude with multiple programming languages and frameworks. When you couple Nidhi's technical skill with her genuine talent for problem solving and system engineering, you know you'll be able set that quality bar high.

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