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  • Measure Content ROI

    Date:

    March 28, 2024

    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

  • Measure Content ROI

    Overview

    As digital communications profesionals, we are often asked for the ROI that comes from producing content.

    Why should you even write all those blog posts? What are you getting for the time put into shooting video? Is Social Media worth it?

    We'll cover a fair bit of ground in this workshop:

    • Refresher on first-principles
    • Defining touchpoints & conversions
    • Measuring content attribution
    • Tools that help (including Sitefinity Insight)
    • Workshop Download

     

    Workshop Download

    All attendees will get our Content ROI calculator template.

    This tool is a scoring matrix we will share with you so you can clearly articulate the value of your content!

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