Companies spend a lot of time creating and distributing marketing content. But the reality is a fraction of prospects who see your content become paying customers. For ages, there was nothing that marketers could do about it. But now, powerful tools can help you nurture these leads to bridge the gap.
In this workshop, Flywheel will show you how to shape a digital experience to turn qualified leads into paying customers. Our interactive exercise will help you think about your content as touchpoints that drive a user to perform the desired conversion. As you guide your prospects along the buyer's journey you can measure the impact and effectiveness of your content.
- Welcome, Introductions & Calibration
- Presentation: Content touchpoints, conversions and the value of measuring attribution.
- Activity: Building a touchpoint list, defining conversions and establishing your metrics.
This workshop will be run as an open meeting. Come ready to collaborate with an active mic and a camera on. You'll meet other communications professionals and help each other level up!