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Build Better Digital Experiences

Straight-forward coaching.

Downloadable resources & templates.

 

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Upcoming Workshops

Workshops are *usually* scheduled for the third Thursday of each month. They start at 12pm eastern time and run for 30 minutes.

 

  • April 20, 2023

    Build a Persona

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    How can a fictionalized representation of a user help you improve your digital experience!? Well, if you're already here then you know the answer to that question, but you may want a little refresher on what goes into a good Persona. We'll cover the basics and get practical about:

    • Defining a persona
    • Persona examples and how they help digital professionals (like you)
    • Tools to use for persona building

    Workshop Download

    We'll tell you about the Persona software we use, but we'll aslo give you a fillable template so you can get on your way building personas right away!

  • May 18, 2023

    Build a Journey Map

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    What's the difference between a journey map and a user flow? We'll make it clear in this workshop as we outline how journey maps are built and how they can be most useful. Your digital experience will definitely get a boost when you learn:

    • Definition of a Journey Map
    • How to build a Journey Map
    • Tools that can help along the way

    Workshop Download

    We've got an approach and a toolset we'll share with you during the workshop, but we'll also give you a fillable template you can work with to get your next journey map built quickly.

  • June 15, 2023

    Start a Flagship Content Strategy

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Does anyone out there think their digital content is produced in a bit of a haphazard way? In this workshop we'll give you a strategy you can use to keep your content coordinated and heading the same direction. This workshop teaches you what makes a Flagship Content strategy unique and how to know you're doing it right:

    • Flagship Content Defined (and what it is not)
    • Key components
    • How to to build it

    Workshop Download

    The workshop will go through a set of Flagship Content criteria and our download will give you a checklist to reference as you build and implement your own campaign.

  • July 20, 2023

    Effective Content Planning & Governance

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Content is King! (blah, blah, blah)... But content is NOTHING if it isn't done right. That means you've figured out the concepts we're going to discuss in this DX Workshop:

    • Content Formats
    • Content Channels
    • Publishing Resources
    • Content Calendars
    • Govenance / Management Framework

    This probably should be more than one workshop :). Get ready to learn!

    Workshop Download

    The download we'll share in this workshop helps give you and your team visibility into your content ideas and how to best deliver those to your audience.

  • August 17, 2023

    Do Web Accessibility Right

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    An accessible website boosts your digital experience in ways that may surprise you. All users will find an accessible website easier to navigate, your site will score better with search engines and more users will find you. Join our workshop to understand how your content and your code need to come together for the best result:

    • Accessibility overview and core concepts
    • Processes and approach for maintaining an accessible website
    • Tips and tricks to optimize for accessibility

    Workshop Download

    Technology and content are always changing and therefore, accessibile websites require regular maintenance. We'll give you a handy checklist to use to remember what to watch out for.

  • September 21, 2023

    Personalize Your Digital Experience

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Whether you are building a B2B or a B2C experience, users are all people looking for convenience and easy, quick access to the right information.

    In this workshop, you will learn practical ways to:

    1. Automate user identification
    2. Personalize your content to specific users
    3. Organize your content plan efficiently

    Workshop Download

    This workshop will include a fillable content matrix template to help you stay organized and personalize your experience effectively.

  • October 19, 2023

    Optimize for Search

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Ever have trouble finding something that's right in front of you? We've all had those moments. But let's all make sure that users know exactly how to find your web content.  We'll go over the basics and a few advanced tips so you can be found when you need to be. This workshop will touch on how to optimize for search engines like Goolge as well as your own built-in search feature on your own site.

    Workshop Download

    We'll share our tip sheet for how to ensure you don't overlook anything when you're optimizing your website for search.

  • November 16, 2023

    DX Tool List Bonanza!

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    30 minutes! 30 tools! Hold on to your hats folks, cause it's going to be a ride! We're calling this our DX Tool List Bonanza for a reason. It's going to be wild. It's going to be fun. You'll be talking about it for ages (or at least a few hours). We're going to run down a list of tools that we think you're going to find helpful as you work on your next digital experience project.

    Workshop Download

    You're not going to have time to take notes. This information is going to be coming at you fast and furious. But don't worry - we've got you covered! We'll give you the list, with links of every tool we talk about (and maybe even a few extras).

  • December 14, 2023

    Ask Me Anything (in Person)

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    Time:

    12:00 PM (Eastern)

    Duration:

    90 minutes

    Location:

    Hybrid

    Address:

    TBD, Toronto, ON, CA, M5V2L4

    Overview

    To round out another busy year of building great digital experiences, you're probably ready to enjoy the holidays. But... you're probably going to think just a little bit about how to start next year with some renewed energy.

    This workshop is going to be a bit different... we're going to live and IN PERSON. Come and collaborate with other digital experts to share experiences, solutions and ideas. Our experts will also be there to answer all your digital questions and help you plan the best digital experience you can for the New Year.

    Workshop Download

    Wait, what!? Alright - so the routine is to always provide a downloadable resource with every workshop. This time though, it will be a surprise. We'll make it worth your while ;).

  • January 18, 2024

    Assess Your Digital Experience

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    This is the perfect workshop to get you going for the coming year. Join us and we'll take you through a 97 point system we use to measure the health of a digital experience across the following categories:

    • Design & Layout
    • Information Artchitecture & Usability
    • Content
    • Infrastructure & Digital Tools
    • Governance & Planning
    • Search

    Sign-up again each month because the rest of our workshop series will get even more specific about improving each aspect of your Digital Experience that we discuss in this health check.

    Workshop Download

    You're going to get an excel sheet we use at Flywheel to score and summarize the results of a Digital Experience Health Check. For free!

  • February 15, 2024

    Digital Brand Expression

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Your brand is everything (well... you get the point). Yet, brands have an inconsistent way of coming to life online. And in the dynamic digital world it is easy for elements to drift away from the mark. In this workshop we'll guide you through our 3 step process to get this done right:

    • Formalize Your Brand Attributes
    • Inventory Your Digital Brand Elements
    • Complete a Brand Expression Self-Assessment

    Workshop Download

    Our handout for this workshop includes 3 pages - one for each step of the process we use. You can fill out the form we provide or adapt it for your own scenario!

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Personalized Workshops

Could your team use a refresher?

We deliver these workshops for individual teams, virtually or in-person.
Content can be customized to your situation.

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