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Build Better Digital Experiences

Straight-forward coaching.

Downloadable resources & templates.

 

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Upcoming Workshops

Workshops are *usually* scheduled for the third Thursday of each month. They start at 12pm eastern time and run for 30 minutes.

 

  • December 15, 2022

    Optimize for Search

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Ever have trouble finding something that's right in front of you? We've all had those moments. But let's all make sure that users know exactly how to find your web content.  We'll go over the basics and a few advanced tips so you can be found when you need to be. This workshop will touch on how to optimize for search engines like Goolge as well as your own built-in search feature on your own site.

    Workshop Download

    We'll share our tip sheet for how to ensure you don't overlook anything when you're optimizing your website for search.

  • January 19, 2023

    Rate Your Digital Experience

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    This is the perfect workshop to get you going for the coming year. Join us and we'll take you through a 97 point system we use to measure the health of a digital experience across the following categories:

    • Design & Layout
    • Information Artchitecture & Usability
    • Content
    • Infrastructure & Digital Tools
    • Governance & Planning
    • Search

    Sign-up again each month because the rest of our workshop series will get even more specific about improving each aspect of your Digital Experience that we discuss in this health check.

    Workshop Download

    You're going to get an excel sheet we use at Flywheel to score and summarize the results of a Digital Experience Health Check. For free!

  • February 16, 2023

    Digital Brand Expression

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Your brand is everything (well... you get the point). Yet, brands have an inconsistent way of coming to life online. And in the dynamic digital world it is easy for elements to drift away from the mark. In this workshop we'll guide you through our 3 step process to get his done right:

    • Formalize Your Brand Attributes
    • Inventory Your Digital Brand Elements
    • Complete a Brand Expression Self-Assessment

    Workshop Download

    Our handout for this workshop includes 3 pages - one for each step of the process we use. You can fillout the form we provide or adapt it for your own scenario!

  • March 16, 2023

    Build a Persona

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    How can a fictionalized representation of a user help you improve your digital experience!? Well, if you're already here then you know the answer to that question, but you may want a little refresher on what goes into a good Persona. We'll cover the basics and get practical about:

    • Defining a persona
    • Persona examples and how they help digital professionals (like you)
    • Tools to use for persona building

    Workshop Download

    We'll tell you about the Persona software we use, but we'll aslo give you a fillable template so you can get on your way building personas right away!

  • April 20, 2023

    Build a Journey Map

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    What's the difference between a journey map and a user flow? We'll make it clear in this workshop as we outline how journey maps are built and how they can be most useful. Your digital experience will definitely get a boost when you learn:

    • Definition of a Journey Map
    • How to build a Journey Map
    • Tools that can help along the way

    Workshop Download

    We've got an approach and a toolset we'll share with you during the workshop, but we'll also give you a fillable template you can work with to get your next journey map built quickly.

  • May 18, 2023

    Start a Flagship Content Strategy

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Does anyone out there think their digital content is produced in a bit of a haphazard way? In this workshop we'll give you a strategy you can use to keep your content coordinated and heading the same direction. This workshop teaches you what makes a Flagship Content strategy unique and how to know you're doing it right:

    • Flagship Content Defined (and what it is not)
    • Key components
    • How to to build it

    Workshop Download

    The workshop will go through a set of Flagship Content criteria and our download will give you a checklist to reference as you build and implement your own campaign.

  • June 15, 2023

    Effective Content Planning

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    Content is King! (blah, blah, blah)... But content is NOTHING if it isn't done right. That means you've figured out the concepts we're going to discuss in this DX Workshop:

    • Content Formats
    • Content Channels
    • Publishing Resources
    • Content Calendars
    • Govenance / Management Framework

    This probably should be more than one workshop :). Get ready to learn!

    Workshop Download

    The download we'll share in this workshop helps give you and your team visibility into your content ideas and how to best deliver those to your audience.

  • July 20, 2023

    Measure Content ROI

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    As digital communications profesions, how often are we asked for the ROI that comes from a content effort? In past workshops we have talked a lot about getting your digital experience built well and flush with rich, well organized content. This is the workshop that boils it all down so you can measure how well it is all working:

    • Refresher on first-principles
    • Defining touchpoints & conversions
    • Measuring content attribution
    • Tools that are needed

    Workshop Download

    We have a Content ROI scoring matrix we will share with you in this workshop so you can clearly articulate the value of your content work.

  • August 17, 2023

    Do Web Accessibility Right

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    Time:

    12:00 PM (Eastern)

    Duration:

    30 minutes

    Location:

    Online

    Overview

    An accessible website boosts your digital experience in ways that may surprise you. All users will find an accessible website easier to navigate, your site will score better with search engines and more users will find you. Join our workshop to understand how your content and your code need to come together for the best result:

    • Accessibility overview and core concepts
    • Processes and approach for maintaining an accessible website
    • Tips and tricks to optimize for accessibility

    Workshop Download

    Technology and content are always changing and therefore, accessibile websites require regular maintenance. We'll give you a handy checklist to use to remember what to watch out for.

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