How can a fictionalized representation of a user help you improve your digital experience!? Well, if you're already here then you know the answer to that question, but you may want a little refresher on what goes into a good Persona. We'll cover the basics and get practical about:

• Defining a persona
• Persona examples and how they help digital professionals (like you)
• Tools to use for persona building

Workshop Download

We'll tell you about the Persona software we use, but we'll aslo give you a fillable template so you can get on your way building personas right away!