Evaluation Criteria #10 - Evaluating a DXP's Economic Value is Key to Growth and Bottom-Line ROI

We discuss how important ensuring that economic value of the platform is taken into consideration, as this will impact your overall total cost of ownership. The upfront cost of purchasing the platform is only a small percent of the total cost. You will need to look at how easily you can grow and be efficient, as well as how easily it is to maintain the solution, to truely understand total ROI.

Evaluation Criteria #9 - A DXP That Has an Engaging Community is a Primary Way to Identify Success

We discuss that evaluating the solutions overall community will help to identify the longevity and success the products future. Taking a deeper dive into the heart of the product's community landscape will gleen some of the most interesting and important insights on how well the vendor is able to manage their products viability in the marketplace. 

Evaluation Criteria #8 - Identify Your Regulatory Requirements Early

We review regulatory requirements, and where it fits into the evaluation process. The secret to the success of evaluating this criteria is to plan early on what your business requirements are, so you can explore how the new solution will help out-of-the-box. 

Evaluation Criteria #7 - You Are Looking for a DXP That Matches Your Administrative Needs

We review the importance of training and the overall learning curve for your team to digest a platform quickly. With so many solutions on the market, it will be most important to your overall bottom line on how quickly your team can turnaround and start making an impact with these new tools. 

Evaluation Criteria #6 - A DXP That Integrates Other Technologies Will Scale Your Business Faster

We discuss the importance of identifying how well a DXP will integrate into other technologies, and how this will impact scaling your business. This is a key component in the selection process, because, your DXP should be the most connected piece of software within your digital eco-system. 

Evaluation Criteria #5 - Don't Take Risks! Know What Type of Security Features Your DXP Should Offer

We review what security criteria you should identify during your exploration of platforms, as this will damage your business if you skip this step. Your organization needs to be able to identify the overall risk of using a platform, and you need to be able to evaluate this early in the process of shortlisting your DXP selection. 

Evaluation Criteria #4 - Reliability of The Platform and How Well it Has Proven to Perform is Key

We discuss the importance of looking at solutions that have a proven track record of being a reliable product within the martech landscape. This is a very hard criteria to sort out, as there a thousands of products on the market, and being able to understand how reliable they are takes knowledge of what to look for within the vendors platform and their organization as a whole. 

Evaluation Criteria #3 - Finding a solution that scales for your business

We discuss how to ensure that you are looking for a platform that scales with your business. Your business is going to grow, and you need to make sure that you plan and build a roadmap that outlines your overall objectives and goals.

This will allow you to get a better opportunity to compare apples-to-apples of each of the different platforms you are evaluating. 

Evaluation Criteria #2 - How Flexible is the DXP for Your Needs

We discuss flexibility in terms of technical, design, and content attributes, and the key importance around each of these smaller criteria. Being able to understand what your organization can accomplish with the DXP overall will help to create a shortlist of vendors that matches your need. 

Evaluation Criteria #1 - Researching the Partner Network

We discuss the overall criteria on how to leverage and find the right service integration partner, and the importance of this as it is sometimes overlooked in the process of selecting a DXP.