In the final instalment of a three-part series, Scott and I continue to break down a question from one of our clients: how do you streamline the education of your service or brand to your customer, showcasing value in a way that is easily digestible, approachable, and engaging? Then, how do you make contact with the right people who have the power to make decisions and implement change?
We discuss the importance of collaborating with people who believe in your brand, knowing when your time will lead to something valuable, and recognizing when it won’t.
Click here to listen to our thoughts in Episode 3: Reaching Decision makers and stay tuned for future episodes!