Last month, I sat down with CMSC Media’s Stephen Medve to chat customer experience- what it is and how you can achieve optimal engagement.
Stephen and I dove head-first into the importance of understanding your audience and measuring performance to ensure longevity. Our conversation soon turned to Flywheel’s own approach to creating better customer experiences, and how we use marketing techniques, software and data to drive positive results. I emphasized why a sound strategy or content plan should never be fixed and explained why iteration and refinement are key.
We touched on the Sitefinity Digital Experience Cloud (DEC), Flywheel’s tool of choice for helping our clients become masters of their digital marketing strategies and understand the correlating business results.