It sometimes seems like everyone and their uncle is on social media. Posting silly memes and repetitive comments while you are just trying to get your first content post out (for goodness sake!). The truth of the matter is, most of these people are all online, and probably posting more than you. The other truth is, it often isn’t the value-added content you’re looking to create. So how do you break that fear of creating and posting content?
Often, the blocks that prevent you from posting are the same ones that should be the driving factor behind why you should post. Fears like:
Ultimately, do you know what sells online these days? You do. Your authentic personality, educated views on your industry or work, and even your off-the-cuff comments might spark valuable conversation. As you’re starting to plan your content from scratch, keep these three things in mind:
Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper.
On that note, here are a few great ways to start creating content:
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