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If you think social media interactions are only important for the social media team, you would be wildly incorrect. In today’s landscape, social CRM, or social customer relationship management is an expected component of a business - one that trickles down to every facet in the company.
Social media interactions often turn into viable leads. So, if you’re still dismissive of these modern-day digital gatherings, consider the following benefits:
Is 1 billion people a large enough audience for you? How about closer to four?
As of January, of this year, there are 3.96 billion social media users spending a minimum of 95 minutes per day on social apps. Another stat states that the Gen Z spends up to 10.2 hours daily on social media - that’s nearly half a day!
For 93% of global marketers, Facebook still holds the number one spot for marketing and advertising and is responsible for 25% of all digital ad sales. Instagram holds one of the highest engagement rates for businesses, with 81% of their 500 million daily active members perusing business pages. Finally, over on LinkedIn, ad sales recently reached over $1Billion.
And we haven’t even touched on the power of Tik Tok, Twitch, or Reddit, let alone anything related to Web3!
Ignoring the fact that many of our customers are on social media is a big no-no. But it also takes skill, sometimes a team, sometimes a large investment, and often, a system in place to maximize the benefits of a social audience for our specific business needs. That’s where social CRM comes in.
The most common use of social CRM is the integration of your social media data with a pre-existing Customer Relationship Management (CRM) strategy and platform. That means using a tool such as Salesforce or HubSpot and adding on a social media management component.
This is ideal for two reasons:
There are many avenues and methods for monitoring your customers and prospects on social media, but here’s the abridged version of how a social CRM can find and acquire key information:
Of course! The way it works with Sitefinity is typically through Salesforce or HubSpot, two of the best and most compatible CRM platforms on the market.
Learn more about the different options from Salesforce here. For more information on Flywheel reach out through our website or follow us on LinkedIn and connect with the Garratt for more insights.