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If you are not already aware, you need to migrate or download your current Universal Google Analytics data, as Google will stop processing Universal Google Analytics on July 1, 2023.
If you are the person that is responsible for reporting for your company, you are most likely aware of this, and are amid making the change happen, correct? In case you haven’t set up GA4 yet, you can follow these steps below to ensure
a successful transition.
*** Please note that if you haven’t already created a GA4 property, Google has created one for you, unless you decided to opt out. So you may have a very small amount of data already captured. ***
To ensure a successful transition from Universal Analytics (UA) to GA4 before July 1st, 2023, you should consider the following steps:
Remember, the transition from UA to GA4 requires planning, implementation, and education. By following these steps, organizations can ensure a successful migration and take advantage of the enhanced capabilities offered by GA4. Some users will export
some of their UA data an import it into GA4 so that specific reports have more history. However, it is generally not helpful to try and import all of your UA data to GA4. The data structures are that different.
This can be a daunting task, so if you need any support we’re here to help. Don’t hesitate to reach out to us directly.