This year’s Znode Grow conference carried an unmistakable theme: artificial intelligence is no longer a side note in B2B commerce—it’s shaping the future.
The Big Reveal: Nelli AI
The highlight of the event was the introduction of Nelli, Znode’s new AI platform. Built as its own MCP (Model Context Protocol) server, Nelli is designed to unlock enterprise data from Znode (and its sister product, Artify) so it can flow seamlessly into AI-driven workflows and agentic ecosystems.
Tom Flierl (CCO | Znode) discusses Nelli launch (2:17)
What makes this significant?
Open & interoperable: Nelli is independent, allowing integration with AI agents built on platforms like Salesforce, Microsoft Copilot, or Gemini.
Data unlocked: Customers can easily expose and leverage their commerce data for AI applications.
Future-ready: Nelli signals Znode’s commitment to helping clients not just experiment with AI but embed it into their operations at scale.
As one attendee put it, this is a game changer for B2B commerce.
Beyond the Launch: A Community Conversation
In addition to the big reveal, Znode Grow was about building connections:
Customers as partners: CTO Yash Shah emphasized that both clients and partners form the broader Znode “customer” community, and each contributes to the evolution of the product suite.
Simplification as strategy: The future of B2B commerce isn’t just about technology—it’s about making processes easier, reducing tech debt, and mirroring the simplicity buyers expect from B2C experiences.
Meeting companies where they are with AI: Speakers acknowledged the wide spectrum of AI adoption—from those just starting to explore its potential to organizations already experimenting with orchestration platforms and retrieval-augmented generation (RAG) models.
Yash Shah (CTO | Znode) discusses Simplifying B2B Commerce (2:18)
Looking Ahead
It was clear that AI stole the spotlight. With Nelli, Znode has positioned itself at the forefront of agentic commerce—ready to help businesses automate workflows, integrate systems, and move confidently into the future.
John Pehler (Principle | e3omni) on how we unlock the promise of AI