Practical AI, meaningful digital experiences
(and a day at Abbey Road)

Tuesday, 27 October 2026
Register Here
Please register and then reach out to your Flywheel contact so we can approve your ticket.
You don’t need to have AI figured out to join the conversation.
You just need an interest in what digital could do better for your business.

From our partners at Progress.
MartechNEXT is coming to Abbey Road Studios in London.
A free, one-day event exploring AI, digital experience and how to turn new possibilities into practical business value.
Who should come?
Anyone working on digital optimization, AI or digital experience. And, more broadly, anyone working to make digital a meaningful contributor to their business.
You might be a modern business leader, marketing professional, manage a website, shape technology decisions or be exploring where to begin. You don’t need a technical background or a fully formed strategy. Bring your questions, your challenges and your curiosity. You'll be in an intimate room with like minded peers, all looking to learn.
Real experiences, not just possibilities
Speakers include Scott Brinker from chiefmartec, Frans Riemersma from MartechTribe, Flywheel's own Scott Snowden, alongside the Progress team and others, with perspectives on how AI is changing digital engagement and what that means for your organization.
We’ll explore AI-driven digital experiences including more helpful ways for people to find and engage with your content.

But the draw goes beyond the technology: real-world success stories, lessons learned and honest conversations with people doing the work. It’s an opportunity to hear what’s working, compare experiences and take useful ideas back to your team.
And then there’s the venue!
Abbey Road Studios is a remarkable setting to step away from the everyday and think differently. The programme even includes an experience sharing stories from the studios’ history.
Attendance is free, but places are limited.
Explore the agenda and register for MartechNEXT London!

Special Invitation - Drinks & Dinner:
Keep the conversation going!
After the event, Flywheel Strategic and Black Label Executives invite you to join us for drinks and dinner from 5 to 9 p.m.
We’ll be at The Elgin in Maida Vale
255 Elgin Avenue, London W9 1NJ.
www.theelgin.com
It’s a chance to unwind, compare notes and enjoy good company. Whether we’ve worked together for years or are meeting for the first time, we’d love to see you.
Let us know you’re coming so we can save you a seat.