Overview.

Case Study: CAN/AM Hockey

Logo for Can/Am Hockey

How do we help clients score more goals?

CAN/AM Hockey relies on a custom-built, online registration portal for its entire business. When the portal’s previous developer closed shop, CAN/AM recruited Flywheel for support. It wasn’t just a matter of understanding the x’s and o’s to keep the play heading up the ice. It was fundamentally strengthening the system and bringing it into alignment with the whole business plan.

SERVICES

Design

  • Strategy & Planning
  • Responsive Design

Technology

  • Workflow
  • System Integration
  • Data Capture & Databases
  • Hosting Optimization

Content

  • Search Engine Optimization (SEO)
  • Market Research
  • Strategy & Planning
  • Overview
  • Gather
  • Shape
  • Build
  • Engage

Gather.

Other providers didn't want to touch a challenge so complex.
“It was a huge relief,” CAN/AM told us, that we could step in to unravel the maze and fix the line-up whenever breakdowns threatened defeat. We had to gather insight into their business process and see how the technology could better win. To do so, we put in time talking to their team through regular video calls, screen shares and code reviews.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street website's Information Architecture
Downing Street website's hand drawn wireframe, and Information Architecture

Shape.

"They've really grown to understand what we are trying to do."
CAN/AM Hockey depends almost completely on its online systems to manage data and processes for the 30 to 50 events the company organizes every year. Our approach was to shape a plan not only for sustaining the business as is but for addressing future priorities. As a full service digital agency encompassing performance, analytics and social media, we could deliver perceptive and inventive strategies for new success.

 
  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street Website mockups
cs-downing-shape

Build.

Our work has been transformative.
We strengthened and streamlined the infrastructure to provide rock-solid reliability and enhance usability and functionality. An attentiveness to CAN/AM’s ongoing support issues has ensured that their system is always up and running and improving. Among our best moves was upgrading mobile compatibility through responsive design. Players and teams can now book and track their reservation on their mobile device in easier more user-friendly ways.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Downing Street's Website displayed side by side on mobile and tablet
Downing Street website's Information Architecture

Engage.

CAN/AM is "nothing short of impressed."
They report that customers have said little about their web portal, which is exactly what the company was hoping for. They now have a hassle-free website that optimizes client experiences and supports business development. Flywheel has become a strategic partner and advisor helping them make all the plays for today and tomorrow.

 
  • Overview
  • Gather
  • Shape
  • Build
  • Engage