An enterprising, dynamic real estate investment company with an impressive record of major project success, Forager needed a website to reflect its unique entrepreneurial flair while conveying its rock-solid expertise, approach, and resources. The brand personality was perfectly captured in Forager Real Estate Partners’ foundational web offering.
They’d never done it before.
So, a partner who could climb into the trenches with them and understand their business inside-out was a plus. Even more of a help was a partner who could create a structured process for unlocking their value proposition and keeping the project on track. We developed a formal brief reflecting to them our findings, defining accountabilities and introducing rigour.
Elegant turns on the balance beam were a must.
Going too far might make them seem flaky. Sticking with the tried and true would fail to differentiate them from the pack. Bringing flexibility and imagination to exploring options and finding the right balance between solidity and verve was essential to gaining Forager’s buy-in and delivering the website they were hoping for. We turned and turned again until we got to just the right place.
The presentation is sleek, simple and refined.
The excellence and attractions of Forager’s significant projects are elucidated precisely. The firm’s acquisition strategy and business approach are explained with clarity and concision. And the credibility of the team as sound managers and energetic entrepreneurs is firmly established. Forager now has a website that gives powerful expression to their strengths as investment partners.
It’s a matter of confidence—
the confidence Forger can take with them into the corporate boardroom and the confidence prospective partners can take from the website’s expression of the Forager brand. Drawing on long experience helping entrepreneurial clients, our work for Forager is helping them accelerate conversations and move their business forward.