The Inuit Art Foundation (IAF), a not-for-profit organization supporting the work of Inuit artists, had long been relying on a basic website to get the word out and manage relationships with donors and subscribers to their celebrated art magazine. But when the cracks began widening in their “Frankensteined” platforms and plugins, they knew they needed something more state of the art— functionally and also aesthetically.
When their executive director first came to us, she said: “Help! What do we do?”
Digital plays an essential role in helping the IAF fulfill its mission of promoting Inuit art, driving subscriptions and soliciting donations. Our research phase revealed a system that the organization had outgrown long ago. It was increasingly complex, costly to manage and unable to deliver the tools and flexibility to support sophisticated, cost-effective campaigns.
They were an established client, so we began from a solid base of knowledge.
With an existing understanding of their aims and audiences, we shaped a plan to maximize functionality while minimizing customization and costs. The initial ask was to lay a foundation by migrating conventional web pages, digital publishing and customer relationship management to one reliable platform. It was soon agreed that design enhancements should be added to improve on an old site that had become flat and aesthetically disjointed.
We rebuilt their website from the ground up,
with geo-detection capabilities for delivering content at high and low bandwidths to reach southern and arctic audiences, respectively. A bold new look and feel combined with robust new digital publishing capabilities showcase their online publication more strikingly than ever. Better yet, an integrated e-commerce solution delivers unprecedented flexibility. Without having to build completely new pages every time, the IAF can now run differentiated campaigns with personalized messaging targeting specific sections of their donor and subscriber lists.
“Our e-commerce traffic has increased exponentially,”
they tell us. In place of an old system prone to breaking down and failing to send transactions through, they now have an invincible single platform providing granular personalization and control over data to drive online fundraising and subscription sales. “That’s been huge,” says their executive director, “especially during COVID-19 when you need to be doing almost everything online.”