Overview.

Case Study: PI Incentives

pi-incentives

How can small organizations level the playing field and win the prize?

PI Incentives needed little incentive when we proposed providing an ultra-efficient, highly automated e-commerce website that would become the centrepiece of their business. This distributor of brand name merchandise to organizations running loyalty, rewards and promotional incentives campaigns saw the merits of increasing sales exponentially while keeping costs tightly in check.

SERVICES

Design

  • User Experience Design
  • User Interface Design
  • Marketing Materials

Technology

  • System Integration
  • Custom Software Development
  • Websites
  • Workflow
  • Data Capture & Databases
  • Dynamics GP

Content

  • Strategy & Planning
  • Email Campaigns
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Community Management
  • Social Media Marketing
  • Overview
  • Gather
  • Shape
  • Build
  • Engage

Gather.

Getting ahead of the game.
Gaining a detailed overview of PI’s business, including a precise understanding of how their high-maintenance customers placed, tracked and received orders, was essential to creating an e-commerce platform that maximized automation. We spent considerable time with PI sales and service representatives studying customer calls and requests.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
PI Incentives website's hand drawn wireframe
PI Incentives' website Information Architecture
Hand drawn wireframe and information architecture for PI Incentives' website

Shape.

Strategizing a plan.
Our work required significant customization and close attention to detail. We needed to provide cost-effective options that not only addressed PI’s stated requirements but present and future needs they were unaware of. The aim was to enhance usability while reigning in costs.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
Pi Incentives website's mockup
PI Incentives website's mockups
Three different pages from PI Incentives' website being displayed side by side

Build.

Building the team from ground up.
In a continuing engagement that has lasted a decade and a half, we’ve built, updated and maintained a customized e-commerce catalogue listing thousands of products. Fully integrated with customer systems and those of third-party warehousing and logistic providers, the site offers streamlined yet flexible processes easy to manage for PI and easy to use for customers.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
PI Incentives' website displayed on mobile
PI Incenctives' website displayed on a tablet
PI Incentives website displayed side by side on mobile and tablet

Engage.

Celebrating victory. 
Offering customers an easy, integrated solution with an array of convenient self-serve tools has seen order volumes shoot up and without any need to increase staffing. PI Incentive remains, today, a lean, efficient organization that has taken the prize as the leading provider in their market. “Our back end of business is considered the best in the industry,” PI’s President and Founder told us.

  • Overview
  • Gather
  • Shape
  • Build
  • Engage
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