Quadrangle Architects approached us to create a website that would give more play to their significant design creativity and improve their internal processes. After doing the market research, we told them that alluring pictures of cool architecture wouldn’t be enough. They needed to build stories that pull you in. A big part of our contribution was to provide behind-the-scene supports that would help the organization to create more effectively.
Beginning with the exposition.
A solid foundation on which to proceed was established in carefully curated workshops and charrettes with a wide range of interested stakeholders. We provided an evidence-based document defining Quadrangle’s aims and needs and mapping a path to meeting them.
Leading with the rising action.
Our plan was a departure, so care had to taken in building support. The site was not to be a repository of work completed but a genuine marketing tool invested in telling the stories behind the projects and the creative culture that realized them. At the same time, it was to make a real contribution to enhancing that culture.
Reaching the climax.
Strategically informed and technologically astute, our website for Quadrangle provided a fully integrated, layered platform for delivering compelling narratives. It includes multiple points of access, intriguing content cross-referencing and a new emphasis on service delineation. It also includes a customized Intranet and performance management system that enables better team building and drives workplace efficiency.
Delivering the denouement.
Today, the site is central to Quadrangle’s marketing and internal creative collaboration. Over the course of an engagement with Quadrangle that has lasted eight years and counting, we have produced new iterations of the site that have kept it fresh and relevant. We’ve been contributing while Quadrangle has doubled its partnership list, added 100 employees and expanded into new markets nationally and internationally.