Fine-tuning the rough draft.
They recognized that their existing system was “ad hoc and all over the place.” The infrastructure quite rightly uses off-the-shelf technology for the website, subscription management, and digital marketing initiatives. We gathered all the pieces into one place and made sure they were secure, reliable and well integrated. We have upgraded their website functionality, added lead capture capabilities and streamlined partnership data flows. Using their digital business platform Flywheel helps to monitor sales, subscriptions and promotions. A new digital marketing plan was devised, including a drip marketing campaign to generate leads and drive subscriber recruitment. Using a project management workflow that enables perpetual improvement we’re able to ensure these moving parts continue to work effectively.