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Thinking

In the digital age, our disciplines are constantly evolving. As the train of innovation charges forward, we continue to become experts in the latest tech. Here, we share our thoughts so you can follow our journey.

  • Znode Grow 2025: AI Takes Center Stage

    • AI
    • Znode
    Scott Snowden Business & Technology Strategy

    AI took the spotlight at Znode Grow with the launch of Nelli, a new platform built to unlock commerce data for agent-driven ecosystems. Read More

    Leaders who win won
  • Building an AI Roadmap: Strategic and Agile by Design

    • AI
    Scott Snowden Business & Technology Strategy

    Learn how to build an AI roadmap that combines long-term ambition with agility — keeping your team aligned, adaptable, and moving confidently step by step toward meaningful progress. Read More

    Flag at the top of a staircase with a person advancing step by step.
  • Starting an AI Project with Flywheel

    • AI
    Scott Snowden Business & Technology Strategy

    Explore how Flywheel helps organizations start AI projects the right way — from workshops and pilots to full-scale implementations — with an approach that’s practical, flexible, and aligned to business goals. Read More

    Graphic of a river with stones laid out to help you cross
  • Business Executives at a collaborative workshop
    Business Executives at a collaborative workshop

    AI Workshops for Leadership Teams

    • AI
    Scott Snowden Business & Technology Strategy

    Empower your leadership team with clarity on AI, uncover real opportunities, and leave with an actionable roadmap for your AI journey. Collaborative workshops designed to build confidence and strategic momentum. Read More

  • Progress MartechNEXT: Shaping the Future of Martech with great Keynote speakers
    Progress MartechNEXT: Shaping the Future of Martech with great Keynote speakers

    MartechNEXT is THE Event for Digital Leaders

    • Content
    • Sitefinity
    Scott Snowden Business & Technology Strategy

    Discover why Progress MartechNEXT 2025 is the must-attend event for digital leaders. Gain clarity in the chaos of martech, plus free access for our network. Read More

  • A balance scale showing a puzzle piece on the left representing flexibility. It is heavier than the counter weight showing a shield to represent control.
    A balance scale showing a puzzle piece on the left representing flexibility. It is heavier than the counter weight showing a shield to represent control.

    WordPress vs Sitefinity

    • Sitefinity
    • Technology
    Scott Snowden Business & Technology Strategy

    WordPress or Sitefinity? We break down the trade‑offs between flexibility and control to help you choose the right CMS for security, reliability, and scale. Read More

  • Path to Clarity: Informed Project Plans

    • Strategy
    Scott Snowden Business & Technology Strategy

    Crafting informed and effective project plans through shared understanding and alignment. Clarity comes through iteration and development of thought. Read More

  • Salesforce Is Retiring Process Builder & Workflow Rules

    • Technology
    Scott Snowden Business & Technology Strategy

    Salesforce is retiring Workflow Rules and Process Builder—here’s what you need to know and why migrating to Flow now is essential. Read More

  • Channel Enablement, Reimagined—With Znode v10

    • Strategy
    • Znode
    Scott Snowden Business & Technology Strategy

    Revolutionizing ecommerce by streamlining processes and enhancing user experiences, driving measurable ROI. Discover how Flywheel's AI-powered assistants unlock new growth opportunities. Read More

  • Flowchart showing different system components all connected.
    Flowchart showing different system components all connected.

    Znode v10: B2B Ecommerce Just Got a Serious Upgrade

    • Technology
    • Znode
    Scott Snowden Business & Technology Strategy

    This next-generation platform offers scalability, extensibility, and innovation for complex B2B environments. Read More

  • Scott Snowden with Sara Faatz
    Scott Snowden with Sara Faatz

    Putting People First in a World of AI with Sara Faatz

    • Strategy
    Scott Snowden Business & Technology Strategy

    Discover how Sara Faatz champions a human-centric approach to digital experiences in the age of AI. Watch her preview conversation ahead of the Digital Momentum Summit keynote. Read More

  • Mortgage Professionals Canada Takes the Spotlight: Sitefinity Project of the Month!

    • Sitefinity
    Scott Snowden Business & Technology Strategy

    Here's the story behind their award-winning collaboration with Mortgage Professionals Canada, which earned Project of the Month by Sitefinity. Read More

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Flywheel acknowledges the Indigenous Peoples of all the lands on which we live and work today. While we meet and collaborate across digital platforms, we recognize the importance of the lands we each call home. We do this to reaffirm our commitment and responsibility to improving relationships between nations and to deepening our understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the ancestral and unceded territories of the Inuit, Métis, and First Nations peoples who have cared for this land for generations.
We invite reflection on the harms and mistakes of the past, and on how we can each, in our own way, move forward together in a spirit of reconciliation and collaboration.

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