• tech-stack-graphic

    What does your tech stack say about your digital status?

    • Technology
    Garratt Wootton Business Development Manager

    Believe it or not, your tech stack can say a lot about your company. It can tell the educated eye whether you offer web-based or mobile-based applications, what kind of engineers or operational staff will be needed, and the potential features and scalability of your digital product. Read More

  • Content Creation

    How to Address Your Nerves and Get Started on Content Creation

    • Content
    Garratt Wootton Business Development Manager

    Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper. Read More

  • hand placing pieces in a workflow chart

    What do you need to know before a CRM implementation?

    • Technology
    Scott Snowden Business & Technology Strategy

    A well implemented CRM can help avoid manual errors, track progress, and add efficiencies in numerous ways. Make sure you’re ready for your CRM project with some of the considerations we outline below. The theme here is workflow and process readiness. Read More

  • Man adding note to calendar

    How to Nail Content Planning

    • Content
    Scott Snowden Business & Technology Strategy

    At the center of this framework is “Consistency & Measurement”. Consistency is key to making sure your plan has enough time to gain momentum. As well, you must decide upfront how you will measure results, or you will never actually know how anything is working. Read More

  • Illustration of people creating video content

    It’s time to start taking video seriously

    • Content
    Garratt Wootton Business Development Manager

    Until now, video was not a viable strategy option. For 2022, it might be the single best strategy option you take on. Read More

  • Using DX to Strengthen Your Sales Funnel

    • Strategy

    How many people see your content and end up becoming paying customers? Learn how Flywheel helps companies shape their digital experiences and convert qualified leads into valuable customers. Using powerful technology and design tools, you'll be equipped to build effective content and expand your sales funnel. Read More

  • Customer Journey Image

    Customer Journeys: More relevant than ever

    • Design
    Garratt Wootton Business Development Manager

    With hundreds of brands competing with one another, just having the best product in the market is no longer enough. To stand out, brands now need to understand their customers on a deeper level. It starts with building the right customer journey that helps clearly define the experiences you want your consumer to have. Read More

  • Life journey vector illustration. Flat tiny symbolic person destiny concept

    Journey Maps: What are they and why are they useful?

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Journey maps are a great way to chart out a user's interaction with your brand over time, and capture how things might change with how they interact, react, feel, or act over time. Get tips on how to effectively create journey maps to help visualize customers' interactions with your brand. Read More

  • Collage of photos with happy young people holding their mobile phones

    Personas: What are they and why are they useful?

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

  • best practices in talking bubble

    (Not So Simply) The Best: When the Concept of Best Practice Falls Short

    • Design
    Mia Ellis-Lee Design & Frontend Development

    The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

  • Businessman

    3 impacts of winning a Sitefinity Website of the Year Award

    • Strategy
    Scott Snowden Business & Technology Strategy

    As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

  • Vector illustration creative online blog image with pencil and essays

    How to Build Flagship Content

    • Content
    Scott Snowden Business & Technology Strategy

    Flagship content is an important element in establishing your brand and building a more robust content strategy. But how and where do you start? Leverage our tips and tricks to help guide you as you get started on building your first piece of flagship content. Read More