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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Omnichannel marketing strategies

    Omnichannel Strategies for the “Infinite Loop” of the Customer Journey

    • Strategy
    Garratt Wootton Business Development Manager

    Explore how to appeal to changing consumer behaviour. Hint: Think hybrid. Read More

  • Video game controller

    What we can learn from diegetic UI in gaming

    • Design
    Mia Ellis-Lee Design & Frontend Development

    When it comes to UI and UX, looking at other mediums, such as video games, can be a great source of inspiration. This article focuses on diegetic user interfaces in video games by comparing two examples and their approaches. Read More

  • The Return of the Product Video

    • Marketing
    Garratt Wootton Business Development Manager

    Product videos are atop of multiple web design and social media marketing lists. Find out why!  Read More

  • Social CRM blog image

    The Benefits of a Social CRM

    • Technology
    Garratt Wootton Business Development Manager

    Social media interactions often turn into viable leads. Our blog talks about the importance of social CRM for your business. Read More

  • Voice tech blog image

    Futureproof Your Company with Voice Tech

    • Technology
    Garratt Wootton Business Development Manager

    While most people generally experience the consumer side of a voice device, it is becoming a powerful business tool as well. From marketing to customer service (and retention) to a powerful SEO strategy, voice assistance is the futureproofing strategy your business needs. Read More

  • illustration of person sitting on gaming controller and person standing next to it with thumbs up

    Gamification is the fastest (and funnest) way to growth

    • Technology
    Garratt Wootton Business Development Manager

    Everyone is looking for the miracle cure to improve company culture and to turn drop-in customers into lifelong clients. Believe it or not - there is a way to do it. Or, at least, to level up in both areas of your business. One word: gamification. Read More

  • person pointing at ipad with media icons surrounding it

    Marketing Automation is the Competitive Edge You Need to Adopt Immediately, Here’s Why. ​

    • Thinking
    Garratt Wootton Business Development Manager

    2022 is predicted to be the year that marketing automation, a tool that’s been around for at least 20 years commercially, becomes THE competitive advantage. Read More

  • tech-stack-graphic

    What does your tech stack say about your digital status?

    • Technology
    Garratt Wootton Business Development Manager

    Believe it or not, your tech stack can say a lot about your company. It can tell the educated eye whether you offer web-based or mobile-based applications, what kind of engineers or operational staff will be needed, and the potential features and scalability of your digital product. Read More

  • Content Creation

    How to Address Your Nerves and Get Started on Content Creation

    • Content
    Garratt Wootton Business Development Manager

    Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper. Read More

  • hand placing pieces in a workflow chart

    What do you need to know before a CRM implementation?

    • Technology
    Scott Snowden Business & Technology Strategy

    A well implemented CRM can help avoid manual errors, track progress, and add efficiencies in numerous ways. Make sure you’re ready for your CRM project with some of the considerations we outline below. The theme here is workflow and process readiness. Read More

  • Man adding note to calendar

    How to Nail Content Planning

    • Content
    Scott Snowden Business & Technology Strategy

    At the center of this framework is “Consistency & Measurement”. Consistency is key to making sure your plan has enough time to gain momentum. As well, you must decide upfront how you will measure results, or you will never actually know how anything is working. Read More

  • Illustration of people creating video content

    It’s time to start taking video seriously

    • Content
    Garratt Wootton Business Development Manager

    Until now, video was not a viable strategy option. For 2022, it might be the single best strategy option you take on. Read More

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