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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Person using tablet to look at sales data and charts

    9 Ways Sales and Marketing Automation Can Help Your Business in the COVID-19 Era

    • SM Automation
    • Thinking
    Rob Manne Sales & Marketing Automation

    In the current environment, businesses are under tremendous pressure. Here are nine ways to help your business survive (and perhaps even grow!) during this unprecedented time. Read More

  • White arrow pointing upwards

    What is Sales and Marketing Automation?

    • SM Automation
    • Thinking
    Rob Manne Sales & Marketing Automation

    Getting deeper in your role? This post helps you understand the concept and benefits of sales and marketing automation. Read More

  • wordpress cms

    How Often Should WordPress Updates be Applied?

    • Technology
    • Thinking
    Scott Snowden Business & Technology Strategy

    Wondering how often you should update your WordPress site? Our easier answer is “it depends”, so read our full post for in-depth guidelines. Read More

  • man looking out window

    Rebuilding Your Marketing Strategy in Periods of Uncertainty

    • Thinking
    • SM Automation
    Shane Davis Content

    It is an unprecedented time for all businesses. Although there is no one-size-fits-all approach to strategy building, we have some general recommendations that can help you navigate sudden changes in business operations. Read More

  • Red fire works with crowd below

    Flywheel Strategic's 2019 Highlights

    • Thinking
    Scott Snowden Business & Technology Strategy

    2019 was a memorable, action-packed year for Flywheel Strategic! Here's a breakdown of our team's highlights from the last year. Read More

  • Opened laptop with data on screen

    Creating Optimal Customer Experiences - Interview with CMSC Media

    • Thinking
    • Digital Experience Cloud
    • Technology
    Scott Snowden Business & Technology Strategy

    Last month, I sat down with CMSC Media’s Stephen Medve to chat customer experience- what it is and how you can achieve optimal engagement. Read More

  • Hand holding compass

    Concepts to Help You Master Digital Marketing

    • Thinking
    Scott Snowden Business & Technology Strategy

    In this post we outline a few of the most common digital marketing terms we use at Flywheel. And, for those that use the Sitefinity Digital Experience Cloud we touch on how these concepts apply to that platform. Read More

  • The Case Against Commenting Features on Websites

    • Thinking
    • Technology
    Scott Snowden Business & Technology Strategy

    Clients regularly come to us for advice on how to foster meaningful connections between their customers, their content, and their organization. The reality is, having a commenting feature available on your own website is not likely that engaging or interesting for users. Here's why we are moving away from this recommendation. Read More

  • Red clock against blue background

    How Site Speed Influences SEO

    • Technology
    • Thinking
    Shane Davis Content

    Users want faster websites, and so does Google. Here's why site speed matters and how to ensure it is fast. Read More

  • Robot illustration with blue background

    How to Choose the Right Chatbot for Your Business

    • Technology
    • Thinking
    Scott Snowden Business & Technology Strategy

    A chatbot is a trending web tool that provides accessible customer support without having to pick up a phone. We break down the varying levels of chatbot sophistication to help you choose a chatbot that matches your business needs. Read More

  • Eye illustration

    Screen Readers 101- What You Need to Know

    • Accessibility
    • Technology
    Shane Davis Content

    It's our job as designers to make the web accessible for everyone. Screen readers are a useful tool that can help determine if your site is accessible. Read More

  • Flywheel Strategic Digital Accessibility Guide

    Our Digital Accessibility Readiness Guide: 2019 Update

    • Accessibility
    • Thinking
    Shane Davis Content

    Download our updated guide to learn how you can make your website and digital content accessible to all users. Read More

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