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Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

Flagship content is an important element in establishing your brand and building a more robust content strategy. But how and where do you start? Leverage our tips and tricks to help guide you as you get started on building your first piece of flagship content. Read More

Have you ever heard the term flagship content and wonder what differentiates it from other content? Flagship content is an important component to building and forming the foundation of your overall content strategy. Explore the concept of flagship content and how it can help you clarify and achieve your content goals! Read More

To any organization, brand, or business you are often tested to remain relevant. Do you need to change, or do you just need to speak more clearly and effectively? Find out how you can build brand relevance in a meaningful and authentic way. Read More

Starting a new website project can be daunting. But with the right tools and team, it doesn't have to be. At Flywheel we help clients rise above challenges and advance their digital experience. And, we have had great success achieving results using Sitefinity. Discover why Sitefinity is the right solution for you. Read More

Our client Bird Construction is a finalist in Sitefinity’s Website of the Year Awards! They have been nominated for a website we helped build within the “Real Estate & Construction” Category. Read More

Business results and sales numbers aren’t the only indicator of customer satisfaction and their loyalty to your product or service- find out what really makes or breaks customer success. Read More

Kyle Wenn is the COO of SNAP Premium Finance (at least he was) and has been a long-time client of ours. Flywheel Partner, Scott Snowden, sat down for a conversation with Kyle to discuss business, leadership, what it means to be an entrepreneur and how our world is evolving. It was a fun discussion and we’re sure there’s a nugget in here to get you thinking about how to advance your own business goals. Read More

In a 40-minute webinar, Flywheel's Shane Davis and Scott Snowden help you get your content and digital ad strategies in order for 2021! Read More

Thought Leadership can be a very effective way to promote your business and your brand. This post outlines what a thought leadership strategy is and how to set this up for yourself. Read More