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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Rob Manne of Inflectiv and Patrick Heffron of StickerYou presenting at the Digital Momentum Summit

    The CFO's Case for Better Customer Service

    • Strategy
    Tim Kraft Director of GTM

    Discover how StickerYou CFO Patrick Heffron is transforming customer service into a strategic business function by utilizing CRM data, AI, and customer insights to improve service quality, operational visibility, and ecommerce growth. Read More

  • Mike Marolda from Progress Agentic RAG presenting at the Digital Momentum Summit

    Better Retrieval Is Becoming the Enterprise AI Advantage

    Tim Kraft Director of GTM

    At the Digital Momentum Summit, Mike Marolda of Progress Agentic RAG discussed why enterprise AI success depends on giving AI access to trusted, governed knowledge. Read More

  • Kendra Johnson of The Venned Group presenting at the Digital Momentum Summit

    Stop Explaining Change, Start Creating Security

    • Strategy
    Tim Kraft Director of GTM

    At the Digital Momentum Summit, Kendra Johnson of The Venned Group explained why successful digital transformation depends on creating security, clarity, and trust for the people expected to adopt it. Read More

  • John Pehlar and Scott Snowden presenting at the Digital Momentum Summit in Toronto

    Your Competitors Can Buy the Same Technology, They Can't Buy Your Operating Model

    • Strategy
    Tim Kraft Director of GTM

    At the Digital Momentum Summit, John Pehler challenged organizations to rethink digital transformation. Learn why sustainable competitive advantage comes from operating models, workflows, and organizational context, not technology alone. Read More

  • Scott Snowden and Danielle Ghazarian at the Digital Momentum Summit

    How Mortgage Professionals Canada Found the Quiet ROI of Modernization

    • Strategy
    Tim Kraft Director of GTM

    Mortgage Professionals Canada's digital modernization journey reveals where transformation delivers its greatest returns: faster experiences, lower costs, better operational visibility, and a 70% reduction in support volume. Read More

  • Derek Johnson and Kendra Johnson talk about modernizing a legacy business with artificial intelligence

    How Welke Is Using AI to Empower People, Not Replace Them

    Tim Kraft Director of GTM

    At Flywheel Strategic's Digital Momentum Summit, Derek Johnson of Welke shared how a 40 year family business is using AI to modernize operations without sacrificing trust, culture, or people. Read More

  • the logo for progress agentic rag

    AI Experiences: How Progress Agentic RAG Is Bridging the Trust Gap

    Tim Kraft Director of GTM

    A breakdown of how RAG systems help reduce AI hallucinations, improve contextual accuracy, and redefine enterprise search and discovery at scale. Read More

  • An image of connected digital systems in the nonprofit sector that strengthens the organizations mission.

    Nonprofit Digital Readiness Assessment: A Clear Path to Credibility and Impact

    Tim Kraft Director of GTM

    Nonprofits are under increasing pressure to clearly demonstrate their impact across digital channels. Our free assessment helps organizations evaluate how well their strategy, technology, and operations support that goal. Read More

  • Abstract image with flowing ribbons converging on a point in the middle. Information in an AI chat interface on the left and a human consuming content on the right.

    A Practical Guide to Generative Engine Optimization

    Scott Snowden Business & Technology Strategy

    Doing the fundamentals well, with sharper focus will provide stronger outcomes. Read More

  • Illustration of a flow of ideas and feedback through a process to bring structure.

    Flywheel's Ongoing Momentum Process

    Scott Snowden Business & Technology Strategy

    A flexible framework for steady digital advancement and responsible stewardship. Read More

  • AI Didn't Break Marketing—It Exposed It

    Scott Snowden Business & Technology Strategy

    AI is reshaping digital marketing strategies—not by disrupting them, but by revealing weaknesses that were already there. Read More

  • Unlocking the Real Value of CRM Data with AI

    Scott Snowden Business & Technology Strategy

    AI can only unlock CRM value when the data is structured with intention, mapped to real processes, and meaningful for the people who maintain it. Read More

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Flywheel acknowledges the Indigenous Peoples of all the lands on which we live and work today. While we meet and collaborate across digital platforms, we recognize the importance of the lands we each call home. We do this to reaffirm our commitment and responsibility to improving relationships between nations and to deepening our understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the ancestral and unceded territories of the Inuit, Métis, and First Nations peoples who have cared for this land for generations.
We invite reflection on the harms and mistakes of the past, and on how we can each, in our own way, move forward together in a spirit of reconciliation and collaboration.

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