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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Illustration of digital marketing icons, including a computer screen, magnifying glass, graph, and gear.

    The Perfect Digital Advertising Plan for Small Businesses

    • Content

    Ensure your small marketing budget stretches far enough to reach your target audience and turn them into customers with this digital marketing mix. Read More

  • Search engine marketing illustration

    Expert Tips for Google Search and Display Ads

    • Content
    Scott Snowden Business & Technology Strategy

    We manage Google Ad Search and Display campaigns for several of our clients, so we thought it was about time to share our most successful tips and tricks. Read More

  • Digital Experience Cloud Walkthrough - Video by Flywheel Strategic

    The Digital Experience Cloud

    • Technology
    Scott Snowden Business & Technology Strategy

    We've been talking to a lot of our clients about digital experience and user journeys, so we wanted to introduce you to a product we use. Read More

  • Close up of eye

    How Meeting AODA Colour Contrast Standards Can Improve Your Business

    • Design

    You could be losing a significant portion of potential customers by ignoring AODA colour contrast standards. Here are the most common mistakes we see in colour compliance. Read More

  • The Best Coffee Near Richmond and Spadina Toronto (Flywheel Strategic)

    The Best Coffee Near Flywheel Strategic

    Part of the Flywheel work culture is our downtown office, a caffeine-lover’s paradise surrounded by coffee shops. To celebrate National Coffee Day (October 1) we put our neighbourhood brews through a blind latte taste test! Read More

  • Person scrolling on cell phone

    Testing Bluetooth Beacons for Digital Marketing

    • Technology
    Scott Snowden Business & Technology Strategy

    We went to a tech conference and brought along Bluetooth beacons that we used to push out notifications to people nearby as a marketing tactic. Here’s how it worked. Read More

  • Email marketing illustration

    5 Ways To Fix Email Marketing Fatigue

    • Content

    When your unsubscribe rate is high and climbing, use these techniques to limit email marketing fatigue and increase conversions. Read More

  • Chess game showing two players competing

    Competitive Research and How it Helps Your SEO

    • Content

    5 ways competitive research can help you maximize SEO, outrank competitors on relevant search queries and drive organic traffic to your site. Read More

  • Man thinking and working over laptop at his desk

    Do You Need Copy Before Design?

    • Content
    Mia Ellis-Lee Design & Frontend Development

    Content expert Shane and designer Mia present two sides of the age-old debate. Read More

  • Flywheel Strategic Design Brief Process - Momentum Building

    The Flywheel Design Brief Process

    • Design
    Scott Snowden Business & Technology Strategy

    We break down the design phase of our projects from asking the right questions to delivering a full brief. Read More

  • SEO and keywords concept illustration

    SEO 101: Building Keyword Lists

    • Content

    Keywords are at the core of all SEO strategies. Here's how to find yours. Read More

  • person using laptop in armchair

    How Personas and Journey Mapping Inform Design

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Personas and journey maps can be incredibly helpful in the process of design. But how do they work? Read More

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