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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Physical or Digital Interfaces

    Physical vs. Digital Interfaces - Which one is better?

    • Technology

    Many companies are moving towards digital interfaces, but are they really better? Read More

  • User experience wireframe for web mobile phone

    Challenge: Designing home screen widgets to improve user experience

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Our design team was challenged to come up with home screen widgets for existing apps to see how these types of interfaces could help improve the overall user experience for these apps. Read More

  • Multichannel VS. Omnichannel: What’s the difference?

    Multichannel vs. Omnichannel: What’s the difference?

    • Marketing

    They sound the same, but there is a way to distinguish between them. Read More

  • Omnichannel marketing strategies

    Omnichannel Strategies for the “Infinite Loop” of the Customer Journey

    • Strategy

    Explore how to appeal to changing consumer behaviour. Hint: Think hybrid. Read More

  • Video game controller

    What we can learn from diegetic UI in gaming

    • Design
    Mia Ellis-Lee Design & Frontend Development

    When it comes to UI and UX, looking at other mediums, such as video games, can be a great source of inspiration. This article focuses on diegetic user interfaces in video games by comparing two examples and their approaches. Read More

  • The Return of the Product Video

    • Marketing

    Product videos are atop of multiple web design and social media marketing lists. Find out why!  Read More

  • Social CRM blog image

    The Benefits of a Social CRM

    • Technology

    Social media interactions often turn into viable leads. Our blog talks about the importance of social CRM for your business. Read More

  • Voice tech blog image

    Futureproof Your Company with Voice Tech

    • Technology

    While most people generally experience the consumer side of a voice device, it is becoming a powerful business tool as well. From marketing to customer service (and retention) to a powerful SEO strategy, voice assistance is the futureproofing strategy your business needs. Read More

  • illustration of person sitting on gaming controller and person standing next to it with thumbs up

    Gamification is the fastest (and funnest) way to growth

    • Technology

    Everyone is looking for the miracle cure to improve company culture and to turn drop-in customers into lifelong clients. Believe it or not - there is a way to do it. Or, at least, to level up in both areas of your business. One word: gamification. Read More

  • person pointing at ipad with media icons surrounding it

    Marketing Automation is the Competitive Edge You Need to Adopt Immediately, Here’s Why. ​

    • Thinking

    2022 is predicted to be the year that marketing automation, a tool that’s been around for at least 20 years commercially, becomes THE competitive advantage. Read More

  • tech-stack-graphic

    What does your tech stack say about your digital status?

    • Technology

    Believe it or not, your tech stack can say a lot about your company. It can tell the educated eye whether you offer web-based or mobile-based applications, what kind of engineers or operational staff will be needed, and the potential features and scalability of your digital product. Read More

  • Content Creation

    How to Address Your Nerves and Get Started on Content Creation

    • Content

    Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper. Read More

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