Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.
Writing alt text might seem like an easy task, but writing good alt text takes a little thought. These four principles will help you transform your alt text into something meaningful and useful. Read More
From technology and design to content and strategy, we’re counting down our most popular blog posts of 2018. Read More
At Flywheel, we wake up everyday and build websites, apps and other software. If that routine isn’t familiar to you, this post will give you an idea of what to expect as we start working together. Read More
We help many of our clients with content planning and strategy, so they can build and manage their own content for their digital presence. These are our top tips for building an integrated content strategy. Read More
Ensure your small marketing budget stretches far enough to reach your target audience and turn them into customers with this digital marketing mix. Read More
We manage Google Ad Search and Display campaigns for several of our clients, so we thought it was about time to share our most successful tips and tricks. Read More
We've been talking to a lot of our clients about digital experience and user journeys, so we wanted to introduce you to a product we use. Read More
You could be losing a significant portion of potential customers by ignoring AODA colour contrast standards. Here are the most common mistakes we see in colour compliance. Read More
Part of the Flywheel work culture is our downtown office, a caffeine-lover’s paradise surrounded by coffee shops. To celebrate National Coffee Day (October 1) we put our neighbourhood brews through a blind latte taste test! Read More
We went to a tech conference and brought along Bluetooth beacons that we used to push out notifications to people nearby as a marketing tactic. Here’s how it worked. Read More
When your unsubscribe rate is high and climbing, use these techniques to limit email marketing fatigue and increase conversions. Read More
5 ways competitive research can help you maximize SEO, outrank competitors on relevant search queries and drive organic traffic to your site. Read More