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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Person scrolling on cell phone

    Testing Bluetooth Beacons for Digital Marketing

    • Technology
    Scott Snowden Business & Technology Strategy

    We went to a tech conference and brought along Bluetooth beacons that we used to push out notifications to people nearby as a marketing tactic. Here’s how it worked. Read More

  • Email marketing illustration

    5 Ways To Fix Email Marketing Fatigue

    • Content

    When your unsubscribe rate is high and climbing, use these techniques to limit email marketing fatigue and increase conversions. Read More

  • Chess game showing two players competing

    Competitive Research and How it Helps Your SEO

    • Content

    5 ways competitive research can help you maximize SEO, outrank competitors on relevant search queries and drive organic traffic to your site. Read More

  • Man thinking and working over laptop at his desk

    Do You Need Copy Before Design?

    • Content
    Mia Ellis-Lee Design & Frontend Development

    Content expert Shane and designer Mia present two sides of the age-old debate. Read More

  • Flywheel Strategic Design Brief Process - Momentum Building

    The Flywheel Design Brief Process

    • Design
    Scott Snowden Business & Technology Strategy

    We break down the design phase of our projects from asking the right questions to delivering a full brief. Read More

  • SEO and keywords concept illustration

    SEO 101: Building Keyword Lists

    • Content

    Keywords are at the core of all SEO strategies. Here's how to find yours. Read More

  • person using laptop in armchair

    How Personas and Journey Mapping Inform Design

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Personas and journey maps can be incredibly helpful in the process of design. But how do they work? Read More

  • Gather, Shape, Build and Engage with the Flywheel Momentum Process

    The Flywheel Momentum Building Process

    • Strategy
    Scott Snowden Business & Technology Strategy

    Whether your project involves development, design, content, or all of those services, our process is the same. Read More

  • screen-shot-2018-08-02-at-4-30-18-pm

    Sending Google Account Recovery Codes to Multiple People

    • Technology
    Marc Baron Technology

    When multiple people use the same Google account, use this workaround if you ever get locked out. Read More

  • How to Write for an Online Audience

    • Content
    Scott Snowden Business & Technology Strategy

    Optimize your website's written content by following this guide. Read More

  • Digital Strategies to Spur Physical Interaction

    • Strategy
    Mia Ellis-Lee Design & Frontend Development

    Increasing numbers of physical events are leveraging the benefits of digital technology to humanize their brands and generate marketing buzz. Read More

  • GDPR: Not in the EU? Not Exempt.

    • Strategy

    Whether or not your business is based in Europe, you need to know about this historic change, how it affects your business, and what to do to next. Read More

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Flywheel acknowledges the Indigenous Peoples of all the lands on which we live and work today. While we meet and collaborate across digital platforms, we recognize the importance of the lands we each call home. We do this to reaffirm our commitment and responsibility to improving relationships between nations and to deepening our understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the ancestral and unceded territories of the Inuit, Métis, and First Nations peoples who have cared for this land for generations.
We invite reflection on the harms and mistakes of the past, and on how we can each, in our own way, move forward together in a spirit of reconciliation and collaboration.

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