While most people generally experience the consumer side of a voice device, it is becoming a powerful business tool as well. From marketing to customer service (and retention) to a powerful SEO strategy, voice assistance is the futureproofing strategy your business needs. Read More

Everyone is looking for the miracle cure to improve company culture and to turn drop-in customers into lifelong clients. Believe it or not - there is a way to do it. Or, at least, to level up in both areas of your business. One word: gamification. Read More

2022 is predicted to be the year that marketing automation, a tool that’s been around for at least 20 years commercially, becomes THE competitive advantage. Read More

Believe it or not, your tech stack can say a lot about your company. It can tell the educated eye whether you offer web-based or mobile-based applications, what kind of engineers or operational staff will be needed, and the potential features and scalability of your digital product. Read More

Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper. Read More

A well implemented CRM can help avoid manual errors, track progress, and add efficiencies in numerous ways. Make sure you’re ready for your CRM project with some of the considerations we outline below. The theme here is workflow and process readiness. Read More

At the center of this framework is “Consistency & Measurement”. Consistency is key to making sure your plan has enough time to gain momentum. As well, you must decide upfront how you will measure results, or you will never actually know how anything is working. Read More

Until now, video was not a viable strategy option. For 2022, it might be the single best strategy option you take on. Read More

How many people see your content and end up becoming paying customers? Learn how Flywheel helps companies shape their digital experiences and convert qualified leads into valuable customers. Using powerful technology and design tools, you'll be equipped to build effective content and expand your sales funnel. Read More

With hundreds of brands competing with one another, just having the best product in the market is no longer enough. To stand out, brands now need to understand their customers on a deeper level. It starts with building the right customer journey that helps clearly define the experiences you want your consumer to have. Read More

Journey maps are a great way to chart out a user's interaction with your brand over time, and capture how things might change with how they interact, react, feel, or act over time. Get tips on how to effectively create journey maps to help visualize customers' interactions with your brand. Read More

Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

Flagship content is an important element in establishing your brand and building a more robust content strategy. But how and where do you start? Leverage our tips and tricks to help guide you as you get started on building your first piece of flagship content. Read More

Have you ever heard the term flagship content and wonder what differentiates it from other content? Flagship content is an important component to building and forming the foundation of your overall content strategy. Explore the concept of flagship content and how it can help you clarify and achieve your content goals! Read More

To any organization, brand, or business you are often tested to remain relevant. Do you need to change, or do you just need to speak more clearly and effectively? Find out how you can build brand relevance in a meaningful and authentic way. Read More

Starting a new website project can be daunting. But with the right tools and team, it doesn't have to be. At Flywheel we help clients rise above challenges and advance their digital experience. And, we have had great success achieving results using Sitefinity. Discover why Sitefinity is the right solution for you. Read More

Our client Bird Construction is a finalist in Sitefinity’s Website of the Year Awards! They have been nominated for a website we helped build within the “Real Estate & Construction” Category. Read More

Business results and sales numbers aren’t the only indicator of customer satisfaction and their loyalty to your product or service- find out what really makes or breaks customer success. Read More