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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • computer showcasing the progress sitefinity website

    Is Sitefinity the right choice?

    • Sitefinity
    Scott Snowden Business & Technology Strategy

    Starting a new website project can be daunting. But with the right tools and team, it doesn't have to be. At Flywheel we help clients rise above challenges and advance their digital experience. And, we have had great success achieving results using Sitefinity. Discover why Sitefinity is the right solution for you. Read More

  • The Case Against Commenting Features on Websites

    • Thinking
    • Technology
    Scott Snowden Business & Technology Strategy

    Clients regularly come to us for advice on how to foster meaningful connections between their customers, their content, and their organization. The reality is, having a commenting feature available on your own website is not likely that engaging or interesting for users. Here's why we are moving away from this recommendation. Read More

  • Red clock against blue background

    How Site Speed Influences SEO

    • Technology
    • Thinking

    Users want faster websites, and so does Google. Here's why site speed matters and how to ensure it is fast. Read More

  • Robot illustration with blue background

    How to Choose the Right Chatbot for Your Business

    • Technology
    • Thinking
    Scott Snowden Business & Technology Strategy

    A chatbot is a trending web tool that provides accessible customer support without having to pick up a phone. We break down the varying levels of chatbot sophistication to help you choose a chatbot that matches your business needs. Read More

  • Eye illustration

    Screen Readers 101- What You Need to Know

    • Accessibility
    • Technology

    It's our job as designers to make the web accessible for everyone. Screen readers are a useful tool that can help determine if your site is accessible. Read More

  • Flywheel Strategic Digital Accessibility Guide

    Our Digital Accessibility Readiness Guide: 2019 Update

    • Accessibility
    • Thinking

    Download our updated guide to learn how you can make your website and digital content accessible to all users. Read More

  • Group of people brainstorming with sticky notes

    How to Make Your New CRM Project Successful

    • Technology
    • Thinking
    Scott Snowden Business & Technology Strategy

    An overview of the dos and dont's when implementing a new CRM project. Read More

  • person typing email on laptop

    Creating Email Signatures and Why They Are Important

    • Technology
    • Thinking

    Having a hard time building email signatures that are compatible with Outlook 365? We know the struggle. Read our top tips for creating email signatures and why they should not be overlooked. Read More

  • Our example image of a woman holding up her hand.

    Writing Good Alt Text

    Mia Ellis-Lee Design & Frontend Development

    Writing alt text might seem like an easy task, but writing good alt text takes a little thought. These four principles will help you transform your alt text into something meaningful and useful. Read More

  • Person holding up lightbulb drawing

    Flywheel's Top Performing Technology, Design & Content Marketing Blogs of 2018

    From technology and design to content and strategy, we’re counting down our most popular blog posts of 2018. Read More

  • Digital Experience Cloud Walkthrough - Video by Flywheel Strategic

    The Digital Experience Cloud

    • Technology
    • Sitefinity
    • Featured
    Scott Snowden Business & Technology Strategy

    We've been talking to a lot of our clients about digital experience and user journeys, so we wanted to introduce you to a product we use. Read More

  • Person scrolling on cell phone

    Testing Bluetooth Beacons for Digital Marketing

    Scott Snowden Business & Technology Strategy

    We went to a tech conference and brought along Bluetooth beacons that we used to push out notifications to people nearby as a marketing tactic. Here’s how it worked. Read More

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