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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • GDPR: Not in the EU? Not Exempt.

    • Strategy

    Whether or not your business is based in Europe, you need to know about this historic change, how it affects your business, and what to do to next. Read More

  • 3 Easy But Critical Digital Marketing Activities

    • Strategy

    Optimize your search performance, improve with data analytics, and turn one-time visitors into conversions? Yes please. Read More

  • Digital Strategy for a Startup

    • Strategy
    Scott Snowden Business & Technology Strategy

    Read for key ideas on marketing your new business efficiently and effectively - at minimal cost! Read More

  • Do you really need a website?

    • Strategy
    Scott Snowden Business & Technology Strategy

    We've heard all the excuses under the sun for neglected websites. So, do you REALLY need one? Let's discuss. Read More

  • Flywheel Strategic LinkedIn Marketing Series Stock Image

    How to Promote Your Business on LinkedIn

    • Strategy

    Next up on our Marketing Series, we discuss how to successfully advertise on LinkedIn. Read More

  • Why You Need a LinkedIn Company Page

    • Strategy

    Every company should have an active company page on LinkedIn. Here's why! Read More

  • 2017 Highlights from Flywheel

    • Strategy
    Scott Snowden Business & Technology Strategy

    2017 will be a tough year to beat, but with all this momentum 2018 will surely set the bar even higher! Read More

  • The Flywheel Strategic Office at Richmond and Spadina Toronto

    B2B Marketing Matters As Much As Its Consumer Counterpart

    • Strategy
    Scott Snowden Business & Technology Strategy

    While consumer brands are often the associated beneficiary of digital marketing, business-to-business companies (B2B) can gain even more! Here's how. Read More

  • Member-based Organizations: Pulled In Too Many Directions?

    • Strategy
    Scott Snowden Business & Technology Strategy

    When your organization has to answer to a membership, there can be a lot of pressures to deal with - and it's rare that all stakeholders needs are aligned. Here is our take on how to balance the priorities. Read More

  • The Importance of Demonstrating Member Value

    • Strategy

    Demonstrating value to your existing members will not only increase retention, it will also introduce you to new members using marketing’s oldest tactic: word of mouth and referrals. Read More

  • business people on a bridge

    Build Your Business: Construction and Architecture

    • Strategy

    The construction and architecture industries encounter some common issues when trying to build their businesses online. Here, we identify these challenges and provide simple solutions to getting ahead of your competitors! Read More

  • construction site at night

    A Message for the Construction Industry: Tell Us Why!

    • Strategy

    Within the construction and architecture industry, very few firms are storytelling. A real opportunity to differentiate exists... Read More

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