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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • brand elements

    The Brand Laziness Trap In A Connected World

    • Strategy
    Scott Snowden Business & Technology Strategy

    Stay relevant to your target markets and audience in an increasingly interconnected world.  Read More

  • website under construction

    10 Reasons to Have a Website

    • Strategy

    Your website is your digital shop window; and, depending on your business goals, there are multiple factors and functionalities to consider introducing to your website for success. Here are some simple ways to make your website work for you. Read More

  • online payment

    Ad Spend and Strategy

    • Strategy

    How much money should you spend on digital marketing efforts, and where should you spend it? We give our recommendations for the first three months of your campaign. Read More

  • 5 star rating

    Financial Services and the Vanishing Reputation

    • Strategy
    Scott Snowden Business & Technology Strategy

    There is a shift happening in the financial services industry. In this post, we identify the changes happening and how you should address them! Read More

  • one different lolipop

    Financial Service Companies Struggle to Differentiate

    • Strategy
    Scott Snowden Business & Technology Strategy

    Financial Services companies need to get creative in order to stand out from the crowd and differentiate themselves from their competitors. Here are some ideas to get started! Read More

  • trendy illustration

    Truths and Trends for 2017

    • Strategy
    Scott Snowden Business & Technology Strategy

    In our round-up of trends to watch for in 2017, we're also taking a look at the importance of not forgetting the established truths. Read More

  • social sharing

    Social Media Marketing: Why, Who and How?

    • Strategy

    One of the biggest expectations for businesses today is an active and professional web presence, and this extends far beyond your website. Here's why you need to be active on social media, and how to go about it! Read More

  • happily reading a report

    How to Write the Best RFP Ever

    • Strategy
    Scott Snowden Business & Technology Strategy

    In this post, we identify the challenges faced by both clients and vendors tasked with an RFP, and provide solutions on how to identify the perfect partner for your next project. Read More

  • lots of ideas

    Simple Ideas Can Create Big Results

    • Strategy

    Great results can often come from small ideas! Your activity doesn't have to be complex or expensive, it just needs to be done right. Here are some simple ideas to complement any campaign. Read More

  • asking questions

    Strategy Starts with Asking the Right Questions

    • Strategy

    Developing new strategies are dependent on understanding the issues, goals and desires of the client and good questions help to unlock valuable information. Read More

  • business trend

    The Strategy for Building Strategies

    • Strategy

    Master the Building Blocks Towards A Successful Marketing Strategy. Read More

  • explosion illustration

    7 Common Web Strategy Mistakes

    • Strategy
    Scott Snowden Business & Technology Strategy

    A list of common mistakes that come up when planning a web or digital project. Solutions are also offered for how to avoid these traps. Read More

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