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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • The Importance of Demonstrating Member Value

    • Strategy

    Demonstrating value to your existing members will not only increase retention, it will also introduce you to new members using marketing’s oldest tactic: word of mouth and referrals. Read More

  • business people on a bridge

    Build Your Business: Construction and Architecture

    • Strategy

    The construction and architecture industries encounter some common issues when trying to build their businesses online. Here, we identify these challenges and provide simple solutions to getting ahead of your competitors! Read More

  • construction site at night

    A Message for the Construction Industry: Tell Us Why!

    • Strategy

    Within the construction and architecture industry, very few firms are storytelling. A real opportunity to differentiate exists... Read More

  • brand elements

    The Brand Laziness Trap In A Connected World

    • Strategy
    Scott Snowden Business & Technology Strategy

    Stay relevant to your target markets and audience in an increasingly interconnected world.  Read More

  • website under construction

    10 Reasons to Have a Website

    • Strategy

    Your website is your digital shop window; and, depending on your business goals, there are multiple factors and functionalities to consider introducing to your website for success. Here are some simple ways to make your website work for you. Read More

  • online payment

    Ad Spend and Strategy

    • Strategy

    How much money should you spend on digital marketing efforts, and where should you spend it? We give our recommendations for the first three months of your campaign. Read More

  • 5 star rating

    Financial Services and the Vanishing Reputation

    • Strategy
    Scott Snowden Business & Technology Strategy

    There is a shift happening in the financial services industry. In this post, we identify the changes happening and how you should address them! Read More

  • one different lolipop

    Financial Service Companies Struggle to Differentiate

    • Strategy
    Scott Snowden Business & Technology Strategy

    Financial Services companies need to get creative in order to stand out from the crowd and differentiate themselves from their competitors. Here are some ideas to get started! Read More

  • trendy illustration

    Truths and Trends for 2017

    • Strategy
    Scott Snowden Business & Technology Strategy

    In our round-up of trends to watch for in 2017, we're also taking a look at the importance of not forgetting the established truths. Read More

  • social sharing

    Social Media Marketing: Why, Who and How?

    • Strategy

    One of the biggest expectations for businesses today is an active and professional web presence, and this extends far beyond your website. Here's why you need to be active on social media, and how to go about it! Read More

  • happily reading a report

    How to Write the Best RFP Ever

    • Strategy
    Scott Snowden Business & Technology Strategy

    In this post, we identify the challenges faced by both clients and vendors tasked with an RFP, and provide solutions on how to identify the perfect partner for your next project. Read More

  • lots of ideas

    Simple Ideas Can Create Big Results

    • Strategy

    Great results can often come from small ideas! Your activity doesn't have to be complex or expensive, it just needs to be done right. Here are some simple ideas to complement any campaign. Read More

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Flywheel acknowledges the Indigenous Peoples of all the lands on which we live and work today. While we meet and collaborate across digital platforms, we recognize the importance of the lands we each call home. We do this to reaffirm our commitment and responsibility to improving relationships between nations and to deepening our understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the ancestral and unceded territories of the Inuit, Métis, and First Nations peoples who have cared for this land for generations.
We invite reflection on the harms and mistakes of the past, and on how we can each, in our own way, move forward together in a spirit of reconciliation and collaboration.

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