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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Storytelling

    Storytelling and Gladiator: The Historically Backed, Forever-Proof Way to Capture and Keep Your Audience

    • Content
    Garratt Wootton Business Development Manager

    It all comes back to story telling... and a splash of Russell Crowe. Read More

  • Customer journey illustration

    Micro-Moments: The marketer’s guide to capitalizing on consumer's “squirrel” moments.

    • Marketing
    Garratt Wootton Business Development Manager

    What are micro-moments and how do they impact consumer journeys? Read More

  • The Return of the Product Video

    • Marketing
    Garratt Wootton Business Development Manager

    Product videos are atop of multiple web design and social media marketing lists. Find out why!  Read More

  • Content Creation

    How to Address Your Nerves and Get Started on Content Creation

    • Content
    Garratt Wootton Business Development Manager

    Everyone is looking for thought leadership in their areas of interest, as well as a fresh, or well-written, perspective. As an entrepreneur or a businessperson, you have a lot of experiences you can draw from. It’s not the information you’re lacking, it’s the ability to draw it out and put pen to paper. Read More

  • Man adding note to calendar

    How to Nail Content Planning

    • Content
    Scott Snowden Business & Technology Strategy

    At the center of this framework is “Consistency & Measurement”. Consistency is key to making sure your plan has enough time to gain momentum. As well, you must decide upfront how you will measure results, or you will never actually know how anything is working. Read More

  • Illustration of people creating video content

    It’s time to start taking video seriously

    • Content
    Garratt Wootton Business Development Manager

    Until now, video was not a viable strategy option. For 2022, it might be the single best strategy option you take on. Read More

  • Vector illustration creative online blog image with pencil and essays

    How to Build Flagship Content

    • Content
    Scott Snowden Business & Technology Strategy

    Flagship content is an important element in establishing your brand and building a more robust content strategy. But how and where do you start? Leverage our tips and tricks to help guide you as you get started on building your first piece of flagship content. Read More

  • many white paper boats following a larger blue paper boat

    What is Flagship Content?

    • Content
    Scott Snowden Business & Technology Strategy

    Have you ever heard the term flagship content and wonder what differentiates it from other content? Flagship content is an important component to building and forming the foundation of your overall content strategy. Explore the concept of flagship content and how it can help you clarify and achieve your content goals! Read More

  • SEO and SEM Webinar title image

    Webinar: Be Prepared for 2021 with Solid SEO and SEM Strategies

    • Content

    In a 40-minute webinar, Flywheel's Shane Davis and Scott Snowden help you get your content and digital ad strategies in order for 2021! Read More

  • Person holding a megaphone.

    What is Thought Leadership?

    • Content
    Scott Snowden Business & Technology Strategy

    Thought Leadership can be a very effective way to promote your business and your brand. This post outlines what a thought leadership strategy is and how to set this up for yourself. Read More

  • Content writer thoughtfully looking out the window.

    Webinar Registration: Be Prepared for 2021 with Solid SEO & SEM Strategies

    • Content

    Start 2021 on the right foot with a solid understanding of SEO and SEM Strategies. From this webinar you will walk away with tangible steps you can take to strengthen your search results and improve your digital ad performance. Read More

  • Building Momentum for Your Content & Digital Marketing

    • Content
    Scott Snowden Business & Technology Strategy

    Process is important. Structured by collaboration and clear deliverables, the Flywheel Momentum Building Process is scalable with different activities added for larger projects and streamlined for quick jobs. Read More

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