Our
Thinking

With hundreds of brands competing with one another, just having the best product in the market is no longer enough. To stand out, brands now need to understand their customers on a deeper level. It starts with building the right customer journey that helps clearly define the experiences you want your consumer to have. Read More

Journey maps are a great way to chart out a user's interaction with your brand over time, and capture how things might change with how they interact, react, feel, or act over time. Get tips on how to effectively create journey maps to help visualize customers' interactions with your brand. Read More

Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

Our client Bird Construction is a finalist in Sitefinity’s Website of the Year Awards! They have been nominated for a website we helped build within the “Real Estate & Construction” Category. Read More

Download our updated guide to learn how you can make your website and digital content accessible to all users. Read More

From technology and design to content and strategy, we’re counting down our most popular blog posts of 2018. Read More

You could be losing a significant portion of potential customers by ignoring AODA colour contrast standards. Here are the most common mistakes we see in colour compliance. Read More

Content expert Shane and designer Mia present two sides of the age-old debate. Read More

We break down the design phase of our projects from asking the right questions to delivering a full brief. Read More

Personas and journey maps can be incredibly helpful in the process of design. But how do they work? Read More