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Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

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  • Customer Journey Image

    Customer Journeys: More relevant than ever

    Garratt Wootton Business Development Manager

    With hundreds of brands competing with one another, just having the best product in the market is no longer enough. To stand out, brands now need to understand their customers on a deeper level. It starts with building the right customer journey that helps clearly define the experiences you want your consumer to have. Read More

  • Life journey vector illustration. Flat tiny symbolic person destiny concept

    Journey Maps: What are they and why are they useful?

    Mia Ellis-Lee Design & Frontend Development

    Journey maps are a great way to chart out a user's interaction with your brand over time, and capture how things might change with how they interact, react, feel, or act over time. Get tips on how to effectively create journey maps to help visualize customers' interactions with your brand. Read More

  • Collage of photos with happy young people holding their mobile phones

    Personas: What are they and why are they useful?

    Mia Ellis-Lee Design & Frontend Development

    Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

  • best practices in talking bubble

    (Not So Simply) The Best: When the Concept of Best Practice Falls Short

    Mia Ellis-Lee Design & Frontend Development

    The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

  • Businessman

    3 impacts of winning a Sitefinity Website of the Year Award

    Scott Snowden Business & Technology Strategy

    As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

  • Bird Sitefinity Website of the Year Awards Finalist Brough to you by Flywheel

    Bird Construction is a finalist for the Sitefinity Website of the Year Awards!

    • Sitefinity
    Scott Snowden Business & Technology Strategy

    Our client Bird Construction is a finalist in Sitefinity’s Website of the Year Awards! They have been nominated for a website we helped build within the “Real Estate & Construction” Category. Read More

  • Flywheel Strategic Digital Accessibility Guide

    Our Digital Accessibility Readiness Guide: 2019 Update

    • Accessibility
    • Thinking

    Download our updated guide to learn how you can make your website and digital content accessible to all users. Read More

  • Person holding up lightbulb drawing

    Flywheel's Top Performing Technology, Design & Content Marketing Blogs of 2018

    From technology and design to content and strategy, we’re counting down our most popular blog posts of 2018. Read More

  • Close up of eye

    How Meeting AODA Colour Contrast Standards Can Improve Your Business

    • Featured

    You could be losing a significant portion of potential customers by ignoring AODA colour contrast standards. Here are the most common mistakes we see in colour compliance. Read More

  • Man thinking and working over laptop at his desk

    Do You Need Copy Before Design?

    Mia Ellis-Lee Design & Frontend Development

    Content expert Shane and designer Mia present two sides of the age-old debate. Read More

  • Flywheel Strategic Design Brief Process - Momentum Building

    The Flywheel Design Brief Process

    Scott Snowden Business & Technology Strategy

    We break down the design phase of our projects from asking the right questions to delivering a full brief. Read More

  • person using laptop in armchair

    How Personas and Journey Mapping Inform Design

    Mia Ellis-Lee Design & Frontend Development

    Personas and journey maps can be incredibly helpful in the process of design. But how do they work? Read More

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