...Loading...
logo-flywheel-split-1logo-flywheel-split-2
NAVIGATION
CLOSE NAVIGATION
  • Home
  • Work
  • About
  • Services
  • Thinking
logo-flywheel-small-white
Generating
Growth

Our
Thinking

Our work often gets us thinking. And once the express train of thought leaves the station, we can’t stop until we’ve set it all down. Take a moment to read our thoughts on issues that may matter to you.

  • Content
  • Design
  • Sitefinity
  • Strategy
  • Technology
Show All
  • User experience wireframe for web mobile phone

    Challenge: Designing home screen widgets to improve user experience

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Our design team was challenged to come up with home screen widgets for existing apps to see how these types of interfaces could help improve the overall user experience for these apps. Read More

  • Video game controller

    What we can learn from diegetic UI in gaming

    • Design
    Mia Ellis-Lee Design & Frontend Development

    When it comes to UI and UX, looking at other mediums, such as video games, can be a great source of inspiration. This article focuses on diegetic user interfaces in video games by comparing two examples and their approaches. Read More

  • Customer Journey Image

    Customer Journeys: More relevant than ever

    • Design
    Garratt Wootton Business Development Manager

    With hundreds of brands competing with one another, just having the best product in the market is no longer enough. To stand out, brands now need to understand their customers on a deeper level. It starts with building the right customer journey that helps clearly define the experiences you want your consumer to have. Read More

  • Life journey vector illustration. Flat tiny symbolic person destiny concept

    Journey Maps: What are they and why are they useful?

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Journey maps are a great way to chart out a user's interaction with your brand over time, and capture how things might change with how they interact, react, feel, or act over time. Get tips on how to effectively create journey maps to help visualize customers' interactions with your brand. Read More

  • Collage of photos with happy young people holding their mobile phones

    Personas: What are they and why are they useful?

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Personas are fictitious people created to represent a subset of users. They are a great way to communicate behaviours, goals, and frustrations. They are important for helping shape and guide decisions about functionality, design and marketing. Learn more about building personas to help guide your digital experience. Read More

  • best practices in talking bubble

    (Not So Simply) The Best: When the Concept of Best Practice Falls Short

    • Design
    Mia Ellis-Lee Design & Frontend Development

    The term “best practice” is a common phrase used across industries to indicate a set of methods or procedures that are generally accepted as the most correct or effective. But what role do best practices play when you get into more subjective areas of web development and design? Read More

  • Businessman

    3 impacts of winning a Sitefinity Website of the Year Award

    • Strategy
    Scott Snowden Business & Technology Strategy

    As the design and development partner for a Sitefinity Website of the Year Award website, we had an opportunity to reflect on the key takeaways from the experience to help us continue to build momentum. Read More

  • Bird Sitefinity Website of the Year Awards Finalist Brough to you by Flywheel

    Bird Construction is a finalist for the Sitefinity Website of the Year Awards!

    • Design
    Scott Snowden Business & Technology Strategy

    Our client Bird Construction is a finalist in Sitefinity’s Website of the Year Awards! They have been nominated for a website we helped build within the “Real Estate & Construction” Category. Read More

  • Person holding up lightbulb drawing

    Flywheel's Top Performing Technology, Design & Content Marketing Blogs of 2018

    From technology and design to content and strategy, we’re counting down our most popular blog posts of 2018. Read More

  • Close up of eye

    How Meeting AODA Colour Contrast Standards Can Improve Your Business

    • Design

    You could be losing a significant portion of potential customers by ignoring AODA colour contrast standards. Here are the most common mistakes we see in colour compliance. Read More

  • Flywheel Strategic Design Brief Process - Momentum Building

    The Flywheel Design Brief Process

    • Design
    Scott Snowden Business & Technology Strategy

    We break down the design phase of our projects from asking the right questions to delivering a full brief. Read More

  • person using laptop in armchair

    How Personas and Journey Mapping Inform Design

    • Design
    Mia Ellis-Lee Design & Frontend Development

    Personas and journey maps can be incredibly helpful in the process of design. But how do they work? Read More

12
Next
Back to Top Arrow Up
Thank you for filling out our form. Loading animation

Subscribe to Get Our Insights

Our newsletter geared at energizing your business

Back to Top Arrow Up
  Open in Google Maps
© Flywheel Strategic. All Rights Reserved.
Privacy Policy
logo-flywheel-footer_RETINA
Go to next